How To Prepare for a Brand Photoshoot

Photography -  it's something that we all need for our social media profiles, blog posts or our websites.  Yet many of us are not used to being in front of the camera, let alone planning for a photoshoot. 

Over the years, I’ve worked with a variety of photographers on photoshoots – whether for my jewelry company, Your Legal BFF, or for this site -- and I’ve learned some really useful tips along the way about what to look for in a photographer, where to find one, and how to plan and prep for photoshoots in order to maximize our time.

How Often to Do a Photoshoot

I used to only do photoshoots about once every year to year and a half. Then I read this post from Go Live HQ where it suggested to do a photoshoot every three to four months so that you have consistently fresh content to share. It was such a big ah-ha for me and got me wondering "Why am I only waiting once a year to do these photo shoots?" 

Maybe you can relate to this inevitable situation.  You’re getting ready to post on social media, but can’t find a relevant photo to post along with it. In the past, I’ve subscribed to different stock photography services, but I really enjoy creating my own images that are unique to me and my brand.  

Though doing regular photoshoots can get pricey, budget for them in advance. Perhaps you don’t have room in the budget to do them quarterly, but it’s a good practice to set aside some funds to plan a shoot at least once a year.

Identify the Purpose for Your Photography

Before you even hire a photographer -- get clear on how you intend to use the photography.  Will the photos be used for your website? For social media content? Maybe you want to use it for Facebook ads? For instance, we recently launched our sister company -- Your Legal BFF -- and relaunched my personal website. So,  I knew that I needed images that I could use for the websites specifically and they needed to fit certain specifications based on the design of the site. 

What about you?

Are you doing a styled photoshoot to submit to a blog or magazine?

Are you putting together a look book for your products?

Are you launching a new product or service and need social media content for that?

Whatever your purpose, be thoughtful about what you want to get out of the photoshoot as that will help inform your choice of a photographer as well as your photoshoot planning.

How to Find a Photographer

A great tip to keep in mind when looking for a photographer is to remember that not all photographers are created equal. Here’s what I mean:  generally speaking, photographers are usually good at one or maybe two styles of photography. For example, one photographer might be really good at doing flat lays and product photography, another might excel at portrait photography, while another is great at landscape photography. 

Just because you love a photographer’s style, keep in mind that they may not be a perfect fit for what you're looking for in a particular photoshoot.  It’s your job to discern whether or not the photographer you plan to hire can produce the style of photography that you need. 

In terms of finding a photographer, I knew that there were a lot of great photographers who belonged to the Rising Tide Facebook Group so I shared a post looking for recommendations. I was pretty specific about what I was looking for in terms of my aesthetic and needs.  I asked for people to include links to their portfolios and once I narrowed it down to a few photographers I liked, I got in touch.  Also, because I knew I wanted to do these photoshoots on a regular basis, I was looking for someone who was local who I could develop a long-term relationship with. 

Another way to find a really good photographer is to search for photographers on Instagram.  Whether you like a specific photographer’s work or you like the images another Instagrammer is posting, find out who the photographer is and get in touch.  

Prepping for the Shoot

Here’s the thing - I don’t just show up on the day of the shoot and just “roll with it.” Nope. Rather, a lot of thought and preparation goes into the photoshoot, including: 

  • Picking the locations

  • Identifying the Setups and Collecting Props 

  • Prepping Yourself and Your Wardrobe

  • Creating a Shot List

Picking the Locations

A few days before the shoot, I’ll brainstorm the locations where I want to snap pics and I’ll start prepping those spaces. The last few shoots we’ve shot in my home and I spent about a week clearing stuff out and moving things around. For example, in my office, I have a huge computer monitor sitting right on my desk, but I don’t want those in my pictures because it ain’t cute!  So, I make sure to rearrange things and clear the clutter so it creates a beautiful backdrop for our shoot. 

If you won’t be shooting in your home, brainstorm different places where you can shoot instead:

  • A favorite coffee shop 

  • A favorite street in your neighborhood 

  • A co-working space

  • A rented space like a vacation rental or peer working space

Make a list of the locations and get to work prepping them to serve as your set.

Identifying the Setups and Collecting Props 

Identifying the setups and collecting the props go hand-in-hand with picking the locations. I’ll think about the different types of images I want to produce.  I might think “"Okay, I really want some pictures of me sitting on the couch working on my computer” or “I want some pictures of me with my dogs” and I’ll start creating a list of potential scenarios and images that I want to create.

If you don’t know where to start, pay attention to what images you really like of other people. As you’re scrolling to Instagram, for example, I’ll ask, "Well, why did this picture catch my attention? What was it about it that I really liked?" 

Jot it all down.

Now the fun part – collecting props! Whether it’s stuff I already own or things I purchase (hello Target dollar bin!), I make sure we have plenty of props to style each of the setups!  Notebooks, coffee cups, snacks, flowers, pens, stationery – I collect props that I can use to complement each of the setups.

Prepping Yourself and Your Wardrobe

Whether it’s getting your eyebrows threaded, your hair colored, or your nails done, remember to leave some time in your schedule to tend to these things.  In terms of hair and makeup, I’m not really good at that sort of thing.  Over the years, I’ve learned how to do it myself, but sometimes I’ll make appointments to get my hair blown out or get my makeup professionally done.   If you plan on getting your hair and makeup professionally done on the day of the shoot, make sure to plan your photoshoot start time to allow plenty of time for you to get dolled up! 

Another part of prepping yourself is to prep your wardrobe. To be honest, this is not my favorite part because I’m not super into clothes.  So, I keep it simple and stick to what I know works for me. For example, I normally wear solid colors in certain tones that match my brand and I try to stay away from busy patterns. Perhaps you have a friend who is really good at wardrobe styling. If so, enlist his/her help. Gather all of your clothes from head to toe. This includes any jewelry and shoes too! If anything needs to ironed or dry-cleaned, get that done ahead of time!

Creating a Shot List

This is where it all comes together and it’s the key to making sure you get all the photos you want out of the photoshoot.  Once you’ve thought through the locations, the setups, the props and your outfits, prepare a shot list and share it with your photographer.

Preparing a shot list is as simple as creating a list of every setup, what props will be used, what outfits you’ll wear and the type of images you want for that setup. 

For example, at the end of the shoot, I don't want a million pictures of me wearing the same pink shirt. So, I’ll include what I’ll be wearing for each set up on the shot list. Maybe for the setup on the couch where I’m working away on my laptop, I’ll wear a pink shirt and jeans.  Then we’ll move on to the next shot, where I’m still sitting on the couch, but I’m wearing a blue tank top and having coffee.  The shot list allows us to be really efficient with our time and to maximize the variety of photos that I get.

Doing a photoshoot without a big team to help can leaving you feeling like you’re wearing multiple hats: not only are you the model, but you’re the creative director, the photographer’s assistant, and the hair and makeup artist. That’s why a little prep and organization ahead of time can go a long way to make sure you maximize your time and resources – not to mention that it’ll increases the odds that your photo will get a double tap!

 

Where I'm speaking this Fall!

One of my favorite things about my running my business is getting out to conferences + retreats to connect face-to-face and IRL (i.e. In Real Life).

In the coming months, I have the honor of spreading the legal love at a few conferences to speak about what business owners need to be aware of to (legally) protect their business baby. 

Here's a round up of where I'll be. I hope to see you there!

INSPIRED RETREAT

Created by Amber Housley (who I've also had on the Office Talk podcast as a guest - listen to her episode here),  Inspired Retreat is a one-of-a-kind retreat experience for creative women entrepreneurs to grow, connect and be inspired.  Tucked away in the cozy country right outside of Nashville, at Inspired Retreat you'll have access to learning sessions that nurture not only your business but your personal and creative soul too, Inspired offers a one of a kind opportunity to rest & rejuvenate. Learn more here.

LEND AND GATHER

Now in its second year, Lend & Gather is a unique experience designed for boutique event rental professionals. This two-day conference is an opportunity to connect, learn, grow, and be inspired in your niche event rental business. Connect with other rental professionals who understand your world and get answers to the event rental industry’s biggest challenges.Learn more here.

BE SAGE CONFERENCE

 

Created by Michelle Loretta of Sage Wedding Pros (who I've also had on the Office Talk podcast as a guest - listen to her episode here), the Be Sage conference is for the established wedding industry business owner who wants to up level his/her business. The curriculum for Be Sage conference is carefully created every year. Topics are based around the questions and challenges of established wedding business owners.The goal is to educate wedding business owners on ideas and thoughts presented nowhere else in the industry. Learn more here.


Hosting an event where you'd like me to speak? Get in touch and let's make your event a success!


Color Factory: A Pop-Up Experience in San Francisco

My friend - Alisha of Lish Creative and I got a chance to get a sneak peek into the Color Factory: A Pop-Up Experience in San Francisco created by Oh Happy Day before the doors open in August 2017! Here's just some of the fun (and colorful) installations you'll find when you visit. But to be immersed in the full experience, you've got to go in person. But hurry! This is a pop-up experience so it'll only be around for a short time! 

Quick Tip: Save Your Important Contracts

If you use an electronic signature service to have your clients sign your contracts, remember to download and keep a copy on your computer (and not just on the e-signing program). Better yet, keep a hard copy. Hard drives fail, computers crash. Your future self will thank you. I mean who here has experienced the horror of losing all your data when a computer crashes on them?

Want to learn more about electronic signatures? Read this post.

 

Quick Tip: Choose a Business Structure that Fits the Needs of Your Business, Not Someone Else’s

When starting out, the first thing most entrepreneurs want to do is to establish their business as a limited liability company or a corporation. Although the pros to forming an LLC or corporation include protecting against personal liability and taking advantage of tax benefits, they can be costly to set up and to maintain. Take into consideration the line of business you’re in, your potential exposure to risk, your future plans for the company, and your personal assets to select a business entity structure that best fits your unique circumstances. 

 If you’re just starting out and you’re unsure if this entrepreneurial life is really your cup of tea, consider beginning as a sole proprietor and graduate to LLC or corporation status as your business evolves and your circumstances change.  Remember to keep your eyes in your own lane. What’s right for someone else may not be right for you.

Click here to find out the 6 questions to ask yourself before you file as an LLC.

Quick Tip: Review Your Business Contracts on a Regular Basis

When was the last time you read your contract that you have your clients/customers sign? Remember to regularly read and update the contracts you send to future clients so they reflect your current policies and procedures. As your business evolves, so should your contracts. 

In need of a contract overhaul? Then check out the contract templates available on the site.

12 Ways To Stay Busy When Business is Slow

“I have nothing to do” – said no business owner ever.  Yet most businesses experience a “busy season,” followed by a period when business is slooooow. For example, product-based businesses tend to slow down during the summer months only to ramp up through the holidays.  Wedding professionals may experience the opposite– busy summer months, punctuated with slower winters.  Whatever may be the case for you, take advantage of slower paced days by using the time to tend to projects that you’ve been putting on the back-burner during the rest of the year.  Here are twelve ideas to keep you busy when business slows down: 

1.     Catch up on content creation for the coming months.  When you’re in the midst of running the day-to-day activities of your business, it can feel like SUCH a chore to write a blog post, send out a newsletter, or prepare your social media posts. Create a content calendar and batch process these elements as much as you can, so you’ve got a library of content that you can pull from during the course of the year.

2.     Pitch content ideas to magazines, blogs, and podcasters for some extra exposure.

3.     Review your website to identify how you can make improvements. Do you need new photography? Maybe a better “About Us” page? Or maybe you never got around to properly posting your terms of service or privacy policy.

4.    Learn something new. Is there a topic that you’ve been meaning to learn more about? Whether it’s related to business or just for fun - use this time to brush up on old skills or pick up some new ones.

5.     Reach out and connect with others. Whether you schedule phone calls, Skype chats, or coffee dates, take this time to establish relationships or reconnect with those you’ve lost touch with. You never know what kind of collaboration opportunities might come about.  Join my Facebook community to meet and connect with other entrepreneurs.

6.     Do you find yourself doing the same task over and over again – like sending out contracts or answering the same questions about your services and products? Think about how you can systemize these activities so that you can recoup some of that precious time spent doing these redundant tasks. For example, you can set up template email responses to your most commonly asked questions or create templates of frequently used documents.

7.     Upgrade your technology.  In my business, every piece of technology is like my team member.  Good software helps me get things done more efficiently and cost-effectively.  What are some pieces of technology that you need to invest in or upgrade? Take this time to learn how to best use that tech for your business.

8.     Review your client experience from start to finish to identify where you can deliver better customer support.  Send your customers a survey, or better yet, pick up the phone and call your clients/customers to learn more about their needs, then use that insight to improve your business.

9.     Review your sales over the last period to understand what products/services are selling like hot-cakes. Consider eliminating or tweaking what isn’t working and driving attention to what is working.

10. Revisit your social media accounts to update profiles to reflect your current services/products and engage with your followers.

11. If you’re not already keeping track of the key numbers in your business, then start doing so.  Here’s a template of the monthly report I use. 

And finally,

12.. Find time to relax and recharge. Running your own business can be consuming, so take advantage of this moment of pause to rest and reconnect with life outside of your business.

The Basics of Hiring Interns

Small businesses have long used unpaid internships as a way to lower costs. If you run a for-profit business and plan on offering unpaid internships, there are specific requirements you must comply with.  In such circumstances, the relationship must be for the primary benefit of the intern and not the employer. An employer who fails to pay interns who are otherwise entitled to pay may be liable for unpaid wages, taxes, interest and penalties.

The U.S. Department of Labor has adopted a seven-factor primary beneficiary test for analyzing whether an individual is an intern or an employee entitled to compensation.  Previously, the agency had promulgated a different six-factor test, which some circuits applied and others rejected.


Test for Unpaid Interns and Students

Courts have used the “primary beneficiary test” to determine whether an intern or student is, in fact, an employee under the FLSA.  In short, this test allows courts to examine the “economic reality” of the intern-employer relationship to determine which party is the “primary beneficiary” of the relationship. Courts have identified the following seven factors as part of the test:

  1. The extent to which the intern and the employer clearly understand that there is no expectation of compensation. Any promise of compensation, express or implied, suggests that the intern is an employee—and vice versa.

  2. The extent to which the internship provides training that would be similar to that which would be given in an educational environment, including the clinical and other hands-on training provided by educational institutions.

  3. The extent to which the internship is tied to the intern’s formal education program by integrated coursework or the receipt of academic credit.

  4. The extent to which the internship accommodates the intern’s academic commitments by corresponding to the academic calendar.

  5. The extent to which the internship’s duration is limited to the period in which the internship provides the intern with beneficial learning.

  6. The extent to which the intern’s work complements, rather than displaces, the work of paid employees while providing significant educational benefits to the intern.

  7. The extent to which the intern and the employer understand that the internship is conducted without entitlement to a paid job at the conclusion of the internship.

If analysis of these circumstances reveals that an intern or student is actually an employee, then he or she is entitled to both minimum wage and overtime pay under the FLSA. On the other hand, if the analysis confirms that the intern or student is not an employee, then he or she is not entitled to either minimum wage or overtime pay under the FLSA.

Also note that in addition to these federal requirements, individual states may have additional requirements that need to be satisfied. Check your state’s Department of Labor for more information.

There are some exceptions to the above rule. The FLSA exempts certain people who volunteer to perform services for a state or local government agency or who volunteer for humanitarian purposes for non-profit food banks. It also recognizes an exception for individuals who volunteer their time, freely and without anticipation of compensation, for religious, charitable, civic, or humanitarian purposes to non-profit organizations. Unpaid internships for public sector and non-profit charitable organizations, where the intern volunteers without expectation of compensation, are generally permissible.



What Do Those Trademark and Copyright Symbols Mean and Do I Need Them?

Those trademark and copyright symbols you see - ®, TM, SM, © - sometimes they might as well as read like hieroglyphics. What do they mean and should you be using them? That's the question from Monique, who asks:

I have a slogan that I intend to register as a trademark, but I haven't done so yet. What's the difference between all those symbols - ®, TM, SM, © - and should I use it for my slogan? 

Find out the answer to that question including their proper use and placement in this video:


 

WANT TO PROTECT YOUR BRAND FROM COPYCATS? 

 

 

 


How to Draft a Contract When Providing Multiple Services

Are you a Jack or Jill of all trades? A multi-talented entrepreneur who provides a variety of services to your clients?  Your clients have scored big-time by having such a talented person to help them, but what's the best way to draft a service contract when you provide a long list of services to a client? 

That's a question I received from Kami,  who is an event planner, florist, and designer. She asks:

“If I’m providing all three services – planning, floral design and event design services – to a client, what’s the best way to address it in a contract. Should the client sign three different contracts or should I carefully list all the services with a price breakdown for each service in one contract?"

Find out the answer in this video:


 

 

ARE YOUR BUSINESS CONTRACTS UP TO SNUFF?

Here are just some of the ways we can fix that.