GDPR for Your Small Business

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You may have been hearing the term “GDPR” a lot over the past few months and wondering what exactly is this talk all about? In this episode, my goal is to break down GDPR - to give you some basic background context to what this law is all about, why it’s important to understand, and what it means for your small business.  

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WHAT YOU'LL LEARN IN THIS EPISODE

  • What GDPR is and why it was put into place

  • Who are the “key actors” of this law - understanding who is the data subject, data controller and data processor

  • Who needs to comply with GDPR

  • A common misunderstanding about the GDPR that you need to be aware of

  • Why you should care about GDPR and what happens if you don’t comply

  • The ten step framework to help get you on the road to GDPR compliance

  • Who to talk to get more information about how GDPR applies to your business

IN NEED OF GDPR COMPLIANT TERMS OF SERVICE AND PRIVACY POLICY?

 

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What is a patent and do I need one? (with Karima Gulick)

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Do you have the next blockbuster idea?

Are you itching to get your products in front of the likes of Mr. Wonderful and Mark Cuban on Shark Tank?

Well, I can’t tell you how to get on the show, but I can tell you that if you have a product, invention, method, or something that you think is a pretty unique idea and you pitch it to the sharks - they almost always ask if the contestant has applied for a patent.

The topic of patents can be super confusing so in this episode I’m chatting all about it with patent attorney, Karima Gulick.

After listening you’ll have a much clearer idea about what patents are, who needs to be considering them, what the patent filing process looks like and much more.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What are the different types of patents and whether you should consider applying for one

  • When is the right time to look at pursuing a patent

  • What questions to ask a patent lawyer and how to prepare for this initial consultation
  • What you need to consider in terms of the timeline to get a patent approved (it’s much longer than you may think)!

  • What can be done if you find someone is copying your product or process after you have filed for the patent, but before it’s approved

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

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Legal Quickie: The Most Common Questions from Photographers - Answered

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If you’ve been listening to the podcast over the last few weeks, you’ll have noticed that I’ve been answering the most common questions I get from professionals in a number of different industries. In this week’s episode, I’m sharing your FAQs from photographers.

Regardless of what industry you’re in, don’t skip over these episodes. They all include legal nuggets that you might find helpful with your business.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What copyrights are all about and what they really mean for your business

  • How to handle when a client asks you to transfer the copyright

  • What you should do if someone else is using your photography or creative content without your permission – and the questions to ask yourself if this happens

  • What you need to be thinking about when you enlist a “second shooter” to help you with your photoshoots

OTHER GOODNESS YOU DON’T WANT TO MISS


Legal Quickie: The Most Common Questions from Graphic, Web, and Print Designers - Answered

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In this week’s episode, we’re diving into the most common questions I get from designers. So if you’re a graphic designer, a web designer, a print designer -- you’re going to want to have a listen. And if you’re not, listen up anyway! There might be a nugget in there for you!

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QUESTIONS YOU'LL FIND ANSWERS TO IN THIS EPISODE

  • What terms are most important to cover in a monthly retainer service agreement for a client?

  • I’m designing a logo for a client. She wants me to use a specific font. Should we both buy the font license or just me?

  • My client has asked me to prepare a website and they need a website privacy policy and terms of service. Can I just use the one that comes included with the website platform?

  • I’m looking to partner up with other designers and developers. What do I need to know before I do?

RESOURCES WE TALKED ABOUT

OTHER GOODNESS YOU DON’T WANT TO MISS

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Legal Quickie: The Most Common Questions from Event and Wedding Pros - Answered

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For today’s episode we’re going to dive into some of the most common questions I get from my wedding and event professionals.

Now, if you’re not an event or wedding industry pro - I don’t want you to skip this episode. Although I’m answering the frequently asked questions for this specific industry, keep an open mind! There could be a question I answer today or concern I address that could totally apply to what you do.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What to do if you’re client refuses to sign the contract and what you need to always consider in these situations

  • Where to find the answer when you need to terminate a contract – the right way

  • How to handle the “check is in the mail” scenario and one clause that will help eliminate this from happening

  • Looking to use an image for your portfolio? You’ll need to follow these steps first…

  • How you can draft a contract when providing multiple services or packages (without overwhelming yourself or your client)

RESOURCES WE TALKED ABOUT

 

OTHER GOODNESS YOU DON’T WANT TO MISS

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Legal Quickie: What you need to know before you hire your first employee with Jennifer Wiegley

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I’m really excited about today’s Office Talk interview because we’re diving into a topic that I get so many questions about! I’m joined by fellow lawyer, Jenny Wiegley of the Maier Law Group as we walk through what you need to do when you’re ready to hire your very first employee.

Based here in California, Jenny has specialized in employment law for her entire career, and in this episode she’s sharing her checklist of what to you need to know when you’re ready to hire.

As you’ll hear us mention many times in the interview, the laws around employment issues can be confusing and sometimes it can feel like you’re navigating a maze, but it really doesn’t have to be that way.

 

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What you need to know if you hire employees who work in a different state than where your business is located;

  • Special considerations for businesses without a physical location

  • How different laws will impact your business as it grows and the “magic number” of employees where obligations are triggered

  • The difference between exempt and non-exempt workers (and why this matters)

  • Why the best practice is to avoid mistakes from the start when it comes to following federal and state legislation

  • One of the biggest weaknesses that Jenny is seeing from many employers

  • And more…

RESOURCES WE TALKED ABOUT

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What's Coming Your Way in 2018 + How to Handle Contract Revision Requests From Potential Clients

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HAPPY NEW YEAR!

To kick off the new year, in this brand new episode I’m sharing what’s coming your way in 2018 with this podcast, webinars, and events.

I’m also sharing my thoughts on how to handle when a potential client comes to you requesting changes to your contract.

I’m super pumped about this new year and I can’t wait to make this our best year yet - together!

LISTEN TO THE EPISODE

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Legal Quickie: What Your Contract Says About You

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As a business owner, we often spend a lot of time thinking about how to brand our businesses.

We think through the details of our website,

We fuss over our logos,

We take a million pictures before we get that perfect Instagram shot…

Yet one piece of brand collateral that often doesn’t get thought of that way - are your contracts.

(Yes, I said contracts.)

You see, beyond just having the right terms and conditions, there’s another element at play with your contract. One that can help you reach and book bigger and better clients.

And I’m sharing it in this episode of the Office Talk podcast.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What is “scope creep”

  • Why you need to know your intended audience before writing the contract

  • The reasons you need to start thinking about your contracts just like a piece of branding

  • How presentation acts as a key component of your contract

RESOURCES WE TALKED ABOUT

 

REMEMBER...


Legal Quickie: Should My Client Proposals be Separate from My Client Contracts?

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When you get an inquiry from a potential client, you probably send over a proposal or quote that outlines the basic terms of your services. But when the customer accepts and wants to proceed, then what do you do? 

Are they supposed to sign the proposal?

A separate contract?

Or should the contract terms be part of the proposal?

In this episode, I’m sharing three different solutions for this often-asked question: Should my client proposals be separate from my client contracts?

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • The three different options you can adopt if you use proposals and quotes in your workflow.

  • The one critical thing to look out for if you send out proposals and contracts to your clients.

  • Helpful tools that you can start using today to make the process of sending proposals and quotes way easier for you - and your customers (hint: See “Resources” below!)

  • And much more!

RESOURCES WE TALKED ABOUT

REMEMBER...


Legal Quickie: What’s the difference between copyrights and trademarks?

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The last few weeks it seems like everyone is coming out of the woodworks asking me about copyrights + trademarks. And one thing is super clear to me - there’s a whole LAWta’ {<--- see what I did there? Law. Lot. A lot of.} confusion about the difference between the two.  

So in this episode I’m breaking down copyrights and trademarks, explaining the difference between the two and the benefits of officially registering your works/marks.

Armed with this knowledge - you’ll impress all of your friends at your next cocktail party!

 

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What is a copyright and what types of works are protected under copyright law

  • The benefits of registering your work with the US Copyright Office

  • What is a trademark

  • The benefits of registering your mark with the US Patent and Trademark Office

RESOURCES WE TALKED ABOUT

 

REMEMBER...

Let's Get Down to Business: The Top Business Lessons I've Learned from this Podcast

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HAPPY FIRST BIRTHDAY TO THE OFFICE TALK PODCAST!

This podcast has been a passion project for me and I'm beyond thrilled that we've made it a full year together. I've got some exciting things planned for the podcast in the next year that I think you’re going to love. 

In this new episode, I thought it would be fun to take a look back on some of the lessons I’ve learned this past year about myself and my business. Some were inspired by conversations I’ve had with guests on this show, and others I’ve learned along the way. In fact this season, I’m going to be sharing more of these insights on the podcast. 

So here we go.

LISTEN TO THE EPISODE

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5 Things You Should Know Before Launching an Affiliate Program

If you operate a business with any types of programs, products, courses and other offerings, you may have considered running some sort of affiliate program to recruit others to help share the news. But before you starting recruiting affiliates,  there are a few things to consider before paying referrals to affiliates in exchange for sales those people bring you. In this episode of the Office Talk podcast, I’ll walk you through a few of the best practices to consider when implementing an affiliate program for your business.

 

LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • How screening potential affiliates to ensure a good fit will minimize issues going forward

  • Some of the main terms that should be outlined in an affiliate agreement, including compensation structure and affiliate duties

  • Don’t forget the FTC! Here’s what you need to know about the text, video and audio affiliates have to use when promoting your products

  • Systems you can use to both educate affiliate and to monitor their ongoing compliance to your terms

 

RESOURCES WE TALKED ABOUT

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Legal Quickie: Can I Use Photographs of My Client's Wedding to Promote my Wedding Planning Business?

On this episode of Office Talk, I’m answering a question I receive quite a lot when I speak to event and wedding planners.

You see, since event planners are often busy executing and designing the event, there isn’t something tangible left for them to include in their portfolio. That’s why they rely on photographs to help showcase their work and promote their business and services to others.

So the question becomes….

Is there a way for wedding and event planners to legally require clients to contractually agree to provide them with access to professional images after the wedding? If so, how do they go about asking for permission?

I’m sharing the answer in this week’s Legal Quickie episode!

LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • The two types of permission you need to be getting – in writing

  • What is a copyright, and can it be transferred?

  • Two things you can do if you aren’t able to get written permission to use the copyrighted material

 

RESOURCES WE TALKED ABOUT

REMEMBER...

Legal Quickie: 5 Things You Need to Know Before You Use Customer Testimonials in Your Marketing

When you get a glowing review from a customer, don’t you just want to shout it from the rooftops? Of course you do! As a business owner, you may want to use such reviews and testimonials to help promote and market your products and services.  Maybe you’re putting those testimonials on your website, your sales page or sharing them on your social media.  

It’s no wonder that you’d want to use these testimonials in your marketing. According to one survey:

“[Online customer] reviews are very impactful. The vast majority of participants who have seen reviews claimed that that information did impact their buying decisions. This was true of both positive reviews (90%) as well as negative reviews (86%).”

Well - surprise, surprise - there are rules about the right way to use testimonials in your marketing. And in this episode of Office Talk, I’m breaking down what you need to know before you do!

LISTEN TO THE EPISODE
 

RESOURCES WE TALKED ABOUT

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Legal Quickie: 4 Essential Things the FTC Wants You to Know Before Endorsing a Company's Products

Are you a blogger who receives free products or payment in exchange to share a review about that product on let's say your Instagram account or your blog?

Or maybe you're an online business owner and you participate in affiliate programs where you promote another company's products and in exchange you receive a commission for each sale that you refer.

If you're getting paid to create content promoting another company's products or services, then you've got to listen to the latest episode of the Office Talk #podcast. In it, I'm sharing four things the FTC wants you to know before you endorse another company's product or service.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • Who needs to make disclosures and why

  • When to make disclosures

  • What your disclosures should say

  • How to make effective disclosures when you're using social media, your website or video to endorse a company's products or services

  • And more...

RESOURCES WE TALKED ABOUT

REMEMBER...

Legal Quickie: 3 Easy Fixes to Double Check Before You Send or Sign a Contract

When was the last time you took a red pen to your contracts to spot formatting mistakes? Ummmmm….. probably never. Well, believe it or not, minor errors in formatting can make a BIG impact on the way your contracts are interpreted. In this Legal Quickie episode, I’m sharing three common formatting mistakes you’re probably making with your contracts. The good news is they are super easy to fix.

So grab a copy of your contract (or if you don’t have one, check out these templates offered on the website), get your red pen, and have a listen to this episode. 

LISTEN TO THE EPISODE

REMEMBER...

Legal Quickie: How to Draft Contracts When Providing Multiple Services or Packages to Your Clients

Are you a Jack or Jill of all trades? 

Are you doing #allthethings and providing multiple services or packages to your clients? 

Are you confused about how you should address these various services or packages in your client contracts?

If the answer is “oh my dear, YES,” then, you’ll want to listen to this episode of Office Talk.  I’m answering these questions and more!

LISTEN TO THE EPISODE

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Legal Quickie: Three things that are holding you back in business

I was curious to know what you guys are struggling with in your business.

So I recently got on the phone (yeah - the actual phone… remember that?) and spoke to dozens of folks to find out the answer to this question.  In this Office Talk podcast episode, I’m having a heart-to-heart with you and sharing some of my observations from those conversations including the three things that are holding us back in business.

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RESOURCES WE TALKED ABOUT

REMEMBER

Legal Quickie: Things to Know When You Work with a Lawyer: From Fees, Questions to Ask, Finding One Who Gets You, and Figuring Out How to Prioritize Your Legal Needs

I’ve heard it all.

Lawyers are intimidating.

They’re so unrelatable.

They don’t understand me or my business.

And they’re so darn expensive.

These are the common complaints I hear from folks about working with a lawyer. And let’s not forget all the bad lawyer jokes too…. 

Well, I’m spilling the beans. In this episode, I’m sharing what you need to know before you hire a lawyer - things like fee structures, costs, questions you need to ask - as well as breaking down the law into the five topic areas you need to be thinking about as you start and grow your business.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • The various fee structures lawyers offer and what to expect to pay when you hire one

  • The three questions you should ask a lawyer when you’re ready to hire one

  • How to find a lawyer who understands you and your unique business

  • The questions you need to ask a lawyer before you hire one

  • How to prioritize all of your legal needs

  • The five “buckets” of legal issues you need to be thinking about and planning for as you grow your business

RESOURCES WE TALKED ABOUT

NEED A CONTRACT? CHECK OUT THE CONTRACT TEMPLATES

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Legal Quickie: What type of business insurance do I need? with Nikki Luby

Do your eyes glaze over when you read about insurance policies?

Of course they do! I haven’t met anyone for whom that’s not the case. Even Nikki Luby, who works in commercial insurance at Excelsure, admits that insurance isn’t the most interesting of subjects. It’s more a necessary evil. In this legal quickie episode, Nikki breaks down the basics of insurance and what you really need to help you cover your booty—without putting you to sleep with all the insurance jargon!

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • The two types of insurance that every business needs

  • What kind of insurance you need if you work from home

  • How to save money on insurance policies

  • What to look for in choosing an insurance provider

  • How to determine the insurance limit you need to protect yourself

RESOURCES WE TALKED ABOUT

REMEMBER...