What is a patent and do I need one? (with Karima Gulick)

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Do you have the next blockbuster idea?

Are you itching to get your products in front of the likes of Mr. Wonderful and Mark Cuban on Shark Tank?

Well, I can’t tell you how to get on the show, but I can tell you that if you have a product, invention, method, or something that you think is a pretty unique idea and you pitch it to the sharks - they almost always ask if the contestant has applied for a patent.

The topic of patents can be super confusing so in this episode I’m chatting all about it with patent attorney, Karima Gulick.

After listening you’ll have a much clearer idea about what patents are, who needs to be considering them, what the patent filing process looks like and much more.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • What are the different types of patents and whether you should consider applying for one

  • When is the right time to look at pursuing a patent

  • What questions to ask a patent lawyer and how to prepare for this initial consultation
  • What you need to consider in terms of the timeline to get a patent approved (it’s much longer than you may think)!

  • What can be done if you find someone is copying your product or process after you have filed for the patent, but before it’s approved

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How to Monetize Your Content with Bruno Bornsztein of Curbly

If you’re a blogger, or content creator in the online space, at some point you’ve probably thought about how to monetize your content. You might be thinking of getting sponsors or finding advertisers to get those Benjamins rolling in while while you focus on creating epic blog posts and content.

Or maybe you’ve wondered:

“Should I focus on building a large following?”

“Or forget the numbers and make reader engagement my number one priority?”

“When is the right time to approach a sponsor?”

In this episode, my guest is going to help us answer some of these questions!    Bruno Bornsztein is the founder of Curbly, a website he created to explore the creative side of home decor and foster a community of people who love where they live.  Bruno started Curbly back in 2006, so he’s seen it all when it comes to online trends and specifically, where the world of sponsorship is headed.
  

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Bruno’s advice for someone just starting out, and why metrics like number of followers shouldn’t be the main focus

  • The formula used to calculate influence, and the different ways you can monetize your influence

  • Why the best time to pitch yourself to a brand really is now, regardless of where you’re at

  • How to develop authentic relationships (and why you’re absolutely going to need this)

  • Why you have to disclose your affiliate relationships, and the right way to let readers know about it

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SHARE THE ONE THING HE KNOWS FOR SURE

Legal Quickie: Can I Use Photographs of My Client's Wedding to Promote my Wedding Planning Business?

On this episode of Office Talk, I’m answering a question I receive quite a lot when I speak to event and wedding planners.

You see, since event planners are often busy executing and designing the event, there isn’t something tangible left for them to include in their portfolio. That’s why they rely on photographs to help showcase their work and promote their business and services to others.

So the question becomes….

Is there a way for wedding and event planners to legally require clients to contractually agree to provide them with access to professional images after the wedding? If so, how do they go about asking for permission?

I’m sharing the answer in this week’s Legal Quickie episode!

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WHAT YOU'LL LEARN IN THIS EPISODE

  • The two types of permission you need to be getting – in writing

  • What is a copyright, and can it be transferred?

  • Two things you can do if you aren’t able to get written permission to use the copyrighted material

 

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Legal Quickie: 5 Things You Need to Know Before You Use Customer Testimonials in Your Marketing

When you get a glowing review from a customer, don’t you just want to shout it from the rooftops? Of course you do! As a business owner, you may want to use such reviews and testimonials to help promote and market your products and services.  Maybe you’re putting those testimonials on your website, your sales page or sharing them on your social media.  

It’s no wonder that you’d want to use these testimonials in your marketing. According to one survey:

“[Online customer] reviews are very impactful. The vast majority of participants who have seen reviews claimed that that information did impact their buying decisions. This was true of both positive reviews (90%) as well as negative reviews (86%).”

Well - surprise, surprise - there are rules about the right way to use testimonials in your marketing. And in this episode of Office Talk, I’m breaking down what you need to know before you do!

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Legal Quickie: 4 Essential Things the FTC Wants You to Know Before Endorsing a Company's Products

Are you a blogger who receives free products or payment in exchange to share a review about that product on let's say your Instagram account or your blog?

Or maybe you're an online business owner and you participate in affiliate programs where you promote another company's products and in exchange you receive a commission for each sale that you refer.

If you're getting paid to create content promoting another company's products or services, then you've got to listen to the latest episode of the Office Talk #podcast. In it, I'm sharing four things the FTC wants you to know before you endorse another company's product or service.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Who needs to make disclosures and why
  • When to make disclosures
  • What your disclosures should say
  • How to make effective disclosures when you're using social media, your website or video to endorse a company's products or services
  • And more...

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Legal Quickie: Do I Really Need a Privacy Policy and Terms of Service? And More with Ryan Morrison, Esq.

Ever wonder if privacy policies, terms of service, or trademarks really matter?

Does the FTC really care about small businesses just starting out?

With cyber law constantly changing and trying to catch up to advances in technology, it can be really intimidating to make sure you’re complying, especially for new business owners. In this Legal (Not-So) Quickie episode with Ryan Morrison, deemed “The Video Game Attorney,” we’re helping you sift through what is really important to protect our business right  from the start.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • What to do when you’re strapped for cash and can’t afford legal advice or a trademark
  • The biggest mistake social media influencers make when working with companies
  • Are privacy policies and terms of service really necessary?
  • At what point should you consider filing for a trademark? 
  • What to do when you own a domain and someone begins using your brand name under a similar domain
  • What an office action is and what should you do about it

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Legal Quickie: What bloggers, social media influencers + content creators need to know about the law with Ellie Altshuler

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Are you a social media influencer? 

A YouTube rockstar?  

Are you making waves on Instagram?

Do you want to turn that digital content you’re creating into profits?  

Then you’ll want to listen to this episode with Ellie Altshuler, an entertainment and fashion attorney.  In this Legal (not-so) Quickie episode, Ellie and I talk about our best tips for legally protecting your brand. 

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Why it’s key to own your business’s IP and how to protect it
  • When and why you need to file for a trademark
  • What licensing is and how to use it to monetize your business, 
  • What  terms to consider in negotiating a licensing contract
  • When you need to use a disclosure as an influencer while working with a brand
  • The one thing start-ups often forget that is so important to avoid risk
  • How to negotiate a stellar deal when creating content for a brand
  • What to do if it feels like your work is being copied

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Legal Quickie: What Do I Need to Know Before I Sell My Online Course?

Do you have an online course? Or do you have one brewing in that beautiful brain of yours? As online course creation has become more popular over the years, I’ve been getting more and more questions from clients about what they need to be doing to protect their course content and your business. (Yup - even having an online course has legal implications.)  In this Legal quickie episode, I’m breaking down some of the  legal stuff you ought to be thinking about before you hit “publish”on your online course. 

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Legal Quickie: Do I Need to File for a Trademark?

Ever wondered - do I really need to file a trademark? And at what point in my business should I consider registering my mark with the US Patent and Trademark Office? In this Legal Quickie episode of Office Talk, I’m sharing with you not only what a trademark is, but when you should be thinking about protecting your marks by registering it with the US Patent and Trademark Office.

Have a listen - it’ll take less than six minutes - promise!

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Legal Quickie: Someone Has Copied My Work. What Should I Do?

Whether you're an illustrator, a course creator, a photographer, or [fill in the blank] - you work hard to create your work. 

So when you see someone copying your work - whether they're selling your work in an Etsy shop or lifting pieces of your course and reselling it as theirs.... you can't help but get upset. 

In this episode, find out some of the options available to you when you find that someone is using your copyrighted work without permission. 

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Legal Quickie: Who Really Owns a Copyright When I'm Hired to Do Work for a Client?

Do you regularly get hired to create content for others? 

Or do you hire others to create content for you?

Regardless of what camp you're in, you'll want to listen to this week's podcast episode.

In the episode, I'm answering a listener question about what copyrights are and who REALLY owns the rights to a work.  Specifically, Rachel is a lifestyle photographer and wants to know who owns the rights to the photographs when she's hired by a client to snap the pictures for a photo shoot.  

Do you know what the right answer is?

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