Legal Quickie: How to Draft Contracts When Providing Multiple Services or Packages to Your Clients

Are you a Jack or Jill of all trades? 

Are you doing #allthethings and providing multiple services or packages to your clients? 

Are you confused about how you should address these various services or packages in your client contracts?

If the answer is “oh my dear, YES,” then, you’ll want to listen to this episode of Office Talk.  I’m answering these questions and more!

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Anne Samoilov: How to Create an Engaging Launch That’s Both Successful and Simple

Are you gearing up to launch a new product or service?  Anne Samoilov, creator of Fearless Launching, shared so many amazing tips for a successful (and yet simple!) launch in this episode of Office Talk. 

In fact, even if you have no plans to launch anything right now, you still have to give this interview a listen. Anne’s tips are spot-on for any business owner to improve their ability to make decisions, plan, and execute effectively—in any area of their business, not just when it comes to launch time. It’s like we’re always launching, if you think about it. Every one of us has something we’re looking to get out into the world. Anne talks about how you can begin thinking with a launch mentality, not just for a successful launch, but also for a successful business.

The best part? Anne likes to keep things simple, so all of her tips are attainable and will save you so much time—and maybe even your sanity!

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WHAT YOU'LL LEARN IN THIS EPISODE

  • How to create buzz and excitement around your launch
  • The one way to be sure the product or service you’re launching is going to be a success
  • What kinds of questions you should be asking yourself to come up with the best launch plan ever
  • How to practice the skills you need for a successful launch so that planning and executing will come more naturally over time
  • Some time-saving tips to making your launch so much easier and less overwhelming
  • Why you need to start stalking your audience (in the least creepy way possible)
  • How to decide which launch strategies are best for you and how to prioritize those strategies

CONNECT WITH HER AT

Website: http://www.annesamoilov.com
Podcast: http://www.annesamoilov.com/show/
Instagram: www.instagram.com/annesamoilov
Facebook: https://www.facebook.com/AnneSamoilov/

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*** In the interest of full disclosure, if you purchase a product from Anne using the links above, I may receive a small commission. But trust that I only recommend people and products who I believe can truly make an impact in your business. Cause I've got your back, girl!


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Kristin Kaplan: Pricing and Planning for Profitability

There’s an old story about the iconic artist Pablo Picasso that goes something like this… 

Picasso was sitting in a Paris café when an admirer approached and asked if he would do a quick sketch on a paper napkin. Picasso politely agreed, swiftly executed the work, and handed back the napkin — but not before asking for a rather significant amount of money. The admirer was shocked: “How can you ask for so much? 
It took you a minute to draw this!” “No”, Picasso replied, “It took me 40 years”

This struck such a chord with me because I meet a lot of entrepreneurs (me included) who have trouble valuing their work and time. How about you? Do you experience this in your business?

Do you wonder if you’re asking for too much—or not enough—when it comes to pricing?

Do you have a financial plan for your business, or are you getting caught up in the day-to-day of serving your clients or customers, to find out that all that effort is paying you peanuts?

In this episode, Kristin Kaplan explains why pricing and planning are two of the most important factors in running a profitable business. With pricing, it can be a bit tricky to quantify the value of your time, and it’s so common for entrepreneurs to wonder if they’re overcharging or undercharging. Kristin shares some tips to take the guesswork out of it and make sure you’re getting the full value of the work you provide. She also gives some stellar advice on how to increase your profits through business planning. So basically, listening to this episode will help you make you money! {wink}

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Where to start in figuring out your pricing (without undercharging!)
  • Where so many new business owners lose money
  • How to build confidence around your pricing and see your real value
  • How to be more productive (and therefore more profitable!) in your business
  • What a business plan should include
  • The one piece of advice that all new business owners need to hear

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Legal Quickie: What type of business insurance do I need? with Nikki Luby

Do your eyes glaze over when you read about insurance policies?

Of course they do! I haven’t met anyone for whom that’s not the case. Even Nikki Luby, who works in commercial insurance at Excelsure, admits that insurance isn’t the most interesting of subjects. It’s more a necessary evil. In this legal quickie episode, Nikki breaks down the basics of insurance and what you really need to help you cover your booty—without putting you to sleep with all the insurance jargon!

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WHAT YOU'LL LEARN IN THIS EPISODE

  • The two types of insurance that every business needs
  • What kind of insurance you need if you work from home
  • How to save money on insurance policies
  • What to look for in choosing an insurance provider
  • How to determine the insurance limit you need to protect yourself

RESOURCES WE TALKED ABOUT

ENTER TO WIN A FREE VIP TICKET TO WEDDING WIRE WORLD LA

I’m speaking at Wedding Wire World in Los Angeles on May 1-2, 2017 and I’ve got an extra VIP ticket to give away. Register here to be entered to win a free VIP ticket!

You can also use the code ANNETTE2017 to save $50 off the ticket price.

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Legal Quickie: What bloggers, social media influencers + content creators need to know about the law with Ellie Altshuler

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Are you a social media influencer? 

A YouTube rockstar?  

Are you making waves on Instagram?

Do you want to turn that digital content you’re creating into profits?  

Then you’ll want to listen to this episode with Ellie Altshuler, an entertainment and fashion attorney.  In this Legal (not-so) Quickie episode, Ellie and I talk about our best tips for legally protecting your brand. 

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Why it’s key to own your business’s IP and how to protect it
  • When and why you need to file for a trademark
  • What licensing is and how to use it to monetize your business, 
  • What  terms to consider in negotiating a licensing contract
  • When you need to use a disclosure as an influencer while working with a brand
  • The one thing start-ups often forget that is so important to avoid risk
  • How to negotiate a stellar deal when creating content for a brand
  • What to do if it feels like your work is being copied

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Maria Bayer: How to Get More Leads and Close More Sales (Without Feeling Like a Sleaze)

One of the biggest challenges I’ve heard from some of you is finding clients and closing sales. When I have a question about sales, my mind goes directly to Maria Bayer - a sales coach for creatives.  So I invited her on the show to pick her sales brain for this episode of the Office Talk podcast.  Drawing from her sales experience in Corporate America, Maria now coaches creatives on how to book clients quickly and for more money. And she’s sharing some of her top tips with us in this episode.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • The flaw in the traditional “ideal client” exercise and how to attract the “right client” instead
  • How to determine when to change your contract at your client’s request and when to hold your ground
  • The questions to ask your potential clients to reveal what matters most to them and how to use that information to sell more purposefully
  • Why you should avoid email when closing a sale and what to do instead 
  • How to get your client to see your value and gain trust
  • Who should be included in the conversation when booking a client
  • The power of saying “no” to clients
  • Ways you can gain insight into your clients’ needs

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Legal Quickie: What Contracts Do I Need for My Business?

One of the first investments you need to make when you’re running a business is a solid set of contracts. But which ones do you need and why?  In this episode, I’m sharing with you the four essential contracts that business owners should have when running a business. I’ll explain what they are and why they matter.  Do you have all of them?

Listen to the episode to find out if you’ve got your booty covered!

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Shanna Skidmore: Finance Tips for Creative Entrepreneurs

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In this episode of Office Talk, I got a chance to chat with Shanna Skidmore, a business strategist and financial coach for creative entrepreneurs. I could definitely relate to Shanna, whose primary business goal is to simplify the seemingly daunting task of finance for her clients and set them up with the basic financial knowledge they need to take their businesses to the next level. For most creatives, finance and law can appear so overwhelming, but as Shanna shares with us, there are very few things you need to know, and once you know them, you’ll find it’s really not as complicated as you’d imagine.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • The most common pitfalls that Shanna sees creative entrepreneurs making and how to avoid them
  • How to calculate pricing based on profit and what to do if your prices are higher than you think clients are willing to pay
  • How time-tracking saved Shanna’s business, plus her favorite app for time-tracking
  • Why knowing the purpose of your business is essential to its success
  • Why Shanna recommends sabbaticals for creative entrepreneurs and why it’s so much easier than you think
  • A bit about Shanna’s background as a financial planner and how she grew into her current business of helping creative entrepreneurs master finance

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RESOURCES WE TALKED ABOUT

** Heads up! Items marked with an asterisk are affiliate links. This means that if you purchase an item using this link, I may earn a commission.  I only recommend products that I love.

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Amber Housley: How to Stand Out In Your Marketing

Wish you could pick the brain of a marketing magician who’s worn every hat imaginable? Amber Housley has so much wisdom to share with us from her vast experience, from her days selling personalized invitations on eBay (before Etsy was born) to a full-time career at a digital agency. She juggles family life with two kids and her current business as a marketing strategist for Lara Casey Media without missing a beat. Amber has seemingly seen and done it all, and she shares what she’s learned along the way in today’s podcast!

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WHAT YOU'LL LEARN IN THIS EPISODE

  • All about Amber’s experience and her business helping women entrepreneurs and bloggers develop stellar marketing plans
  • How to stand out in the thousands of marketing messages consumers face on a daily basis
  • When to flex your style and when it’s better to stay in your comfort zone
  • How to structure surveys and when to automate those surveys
  • How to analyze data efficiently (even if you’re not a data geek like Amber!)
  • How Amber stays motivated and grounded without compromising joy in her personal and family life
  • How business is like dating
  • A bit about Amber’s Blooming Business Kits, her online course library

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Heather Crabtree: How to be a Savvy Business Owner

When I first started the podcast, one of the reasons I wanted to interview others in business was to learn how they were designing a business and life on their terms. After all, it was only a few years ago that I took the leap to leave a cushy and secure job to begin the journey of redesigning my life so that it 

In this episode of Office Talk, I’m talking to Heather Crabtree, founder of the Savvy Community about her own journey from law, to running her own event planning business, to what she does today - helping other  female entrepreneurs build successful businesses. 

In this honest conversation, Heather reveals what her journey has really been like. Hint - it’s not always what it looks like from the outside.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • How Heather went from law, to running an event planning business, to the founder of the Savvy Business Owners’ Community where she teaches female entrepreneurs how to run a successful business
  • How the loss of a family member has shaped her perspective about life and business
  • How she’s been designing her business to make sure it fits with her life, not the otherway around
  • If you think she’s an overnight success, well here’s the real story
  • The “‘old fashion values” that are still working in business
  • Things to consider when transitioning from a solopreneur to building your team
  • Why she started the Savvy Business Owners Facebook Group and what she attributes to the success of growing the group
  • What’s next for the Savvy Business Owners’ community

CONNECT WITH HER AT

Website: http://www.heathercrabtree.com/
Instagram: http://www.instagram.com/heather_crabtree
Facebook: https://www.facebook.com/HeatherCrabtreeBusiness

RESOURCES WE TALKED ABOUT

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