Alisha Johns: Building a Brand with Smart (and Colorful) Content

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In this episode I’m talking to one of my favorite people that I have come across since starting my business, Alisha Johns of Lish Creative. If you’ve ever checked out my website or the cover art for this podcast, most of those pictures have been taken by Alisha.

Lish Creative is a content agency for vibrant beauty and lifestyle brands, and since founding the company, Alisha has worked with some amazing brands including Benefit Cosmetics, Delta, Dunkin’ Donuts, and many more

If you’re a photographer and looking for advice on getting your business to the next level, or if you’re a business owner wanting to develop a vibrant and consistent brand identity, then you’ll enjoy this episode.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • How Alisha used Instagram to jumpstart her own career, and ways you can do the same to to get noticed

  • What she’s done to narrow down her niche and attract top-quality clients

  • What to consider when developing your own brand and it all starts with how you are positioning yourself

  • How Alisha found the right team members and the role it has played in building her business

  • What changes she sees on the horizon for social media and how she’s addressing gaps with her new product offerings

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Myrna Daramy: The ABCs of SEO

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In this week’s episode I’m talking to digital strategist and SEO expert Myrna Daramy, all about the ABCs of SEO.

Now you may have heard that Google is making changes (in fact, they’re making changes all the time), but there are some big ones coming to their algorithm as it relates to searchability and search results. I want to make sure that you have all of the information and the best tips on how to stay ahead of these changes. Cause who doesn’t love some free website traffic?


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WHAT YOU'LL LEARN IN THIS EPISODE

  • SEO can be complicated, but hear why it’s so important to keep up with it

  • Why business owners need to be so aware of where they’re ranking on Google search results

  • How a growing number of mobile users will affect your online strategy now and into the future and how you can capitalize on developments such as voice search

  • What entrepreneurs tend to be missing when it comes to their website (and how to build the right foundation)

  • SEO isn’t just about your website! Myrna explains why…

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5 Things You Should Know Before Launching an Affiliate Program

If you operate a business with any types of programs, products, courses and other offerings, you may have considered running some sort of affiliate program to recruit others to help share the news. But before you starting recruiting affiliates,  there are a few things to consider before paying referrals to affiliates in exchange for sales those people bring you. In this episode of the Office Talk podcast, I’ll walk you through a few of the best practices to consider when implementing an affiliate program for your business.

 

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WHAT YOU'LL LEARN IN THIS EPISODE

  • How screening potential affiliates to ensure a good fit will minimize issues going forward

  • Some of the main terms that should be outlined in an affiliate agreement, including compensation structure and affiliate duties

  • Don’t forget the FTC! Here’s what you need to know about the text, video and audio affiliates have to use when promoting your products

  • Systems you can use to both educate affiliate and to monitor their ongoing compliance to your terms

 

RESOURCES WE TALKED ABOUT

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Legal Quickie: 5 Things You Need to Know Before You Use Customer Testimonials in Your Marketing

When you get a glowing review from a customer, don’t you just want to shout it from the rooftops? Of course you do! As a business owner, you may want to use such reviews and testimonials to help promote and market your products and services.  Maybe you’re putting those testimonials on your website, your sales page or sharing them on your social media.  

It’s no wonder that you’d want to use these testimonials in your marketing. According to one survey:

“[Online customer] reviews are very impactful. The vast majority of participants who have seen reviews claimed that that information did impact their buying decisions. This was true of both positive reviews (90%) as well as negative reviews (86%).”

Well - surprise, surprise - there are rules about the right way to use testimonials in your marketing. And in this episode of Office Talk, I’m breaking down what you need to know before you do!

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Legal Quickie: 4 Essential Things the FTC Wants You to Know Before Endorsing a Company's Products

Are you a blogger who receives free products or payment in exchange to share a review about that product on let's say your Instagram account or your blog?

Or maybe you're an online business owner and you participate in affiliate programs where you promote another company's products and in exchange you receive a commission for each sale that you refer.

If you're getting paid to create content promoting another company's products or services, then you've got to listen to the latest episode of the Office Talk #podcast. In it, I'm sharing four things the FTC wants you to know before you endorse another company's product or service.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Who needs to make disclosures and why
  • When to make disclosures
  • What your disclosures should say
  • How to make effective disclosures when you're using social media, your website or video to endorse a company's products or services
  • And more...

RESOURCES WE TALKED ABOUT

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Meghan Ely: How To Use PR to Grow Your Audience (and Your Business)

Want to get people talking about your business? Have you considered PR as part of your business strategy?

If you’re anything like me, trying to get some good PR can sound a bit overwhelming. We’re so busy doing #allthethings that we really can’t handle pitching our story to media outlets on top of all the marketing we’re already doing to grow our audience. And even if we could find the time, who even knows where to start?

Meghan Ely does, thankfully. Meghan, owner of OFD Consulting, very generously shared her PR expertise with us in this episode of Office Talk. Meghan explains how PR can not only get you in front of the target audience, but provide you with valuable third party credibility as an expert in your field. No matter where you are in your business (and budget!), Meghan’s tips will show you how to get PR opportunities and how to make the most out of them to grow your audience and your business.
 

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Is PR really going to be beneficial for your business?
  • What you can do yourself when you don’t have the budget for PR
  • Best practices for pitching your story to media outlets
  • At what point you should consider hiring a PR consultant
  • What some of the latest trends in PR are and how to be at the forefront of those trends
  • How to capture the ROI of your PR efforts (I know what you’re thinking, “Is this even possible?”)
  • How to ride the wave of your PR opportunities and get the most out of them

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Sarah Grear: How the Right Copy Can Get You Sales

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With all the different things we have to think of and the tasks we have to juggle as entrepreneurs, it’s easy to classify copy as “less important” or “low priority.” Why are the words you use on your website, in your emails, and on your social media so important to your business?

In this episode of the Office Talk podcast, copywriter Sarah Grear shares explains how your copy can translate to actual sales and affect your bottom line. If that doesn’t catch your interest, I don’t know what will! Sarah shares her top tips on how to tell your unique story in a way that builds your brand and engages your target audience in order to amplify your sales. Plus, she had some really great resources that I never knew existed but now am not sure how I ever lived without. If you’re struggling with writing your own copy or looking to hire a copywriter for your business, you’ll definitely want to listen to this podcast before you get started.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Why the right copy can translate to more sales
  • The first thing you need to do before you start copywriting
  • How to become a better storyteller and better relate to your audience
  • How to write subject lines that make your audience open emails and take action
  • The first piece of copy you should create for a new service
  • What to expect when you hire a copywriter and how to prepare for the work process
  • How new business owners can create a copywriting strategy without getting totally overwhelmed

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Anne Samoilov: How to Create an Engaging Launch That’s Both Successful and Simple

Are you gearing up to launch a new product or service?  Anne Samoilov, creator of Fearless Launching, shared so many amazing tips for a successful (and yet simple!) launch in this episode of Office Talk. 

In fact, even if you have no plans to launch anything right now, you still have to give this interview a listen. Anne’s tips are spot-on for any business owner to improve their ability to make decisions, plan, and execute effectively—in any area of their business, not just when it comes to launch time. It’s like we’re always launching, if you think about it. Every one of us has something we’re looking to get out into the world. Anne talks about how you can begin thinking with a launch mentality, not just for a successful launch, but also for a successful business.

The best part? Anne likes to keep things simple, so all of her tips are attainable and will save you so much time—and maybe even your sanity!

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • How to create buzz and excitement around your launch
  • The one way to be sure the product or service you’re launching is going to be a success
  • What kinds of questions you should be asking yourself to come up with the best launch plan ever
  • How to practice the skills you need for a successful launch so that planning and executing will come more naturally over time
  • Some time-saving tips to making your launch so much easier and less overwhelming
  • Why you need to start stalking your audience (in the least creepy way possible)
  • How to decide which launch strategies are best for you and how to prioritize those strategies

CONNECT WITH HER AT

Website: http://www.annesamoilov.com
Podcast: http://www.annesamoilov.com/show/
Instagram: www.instagram.com/annesamoilov
Facebook: https://www.facebook.com/AnneSamoilov/

RESOURCES WE TALKED ABOUT

*** In the interest of full disclosure, if you purchase a product from Anne using the links above, I may receive a small commission. But trust that I only recommend people and products who I believe can truly make an impact in your business. Cause I've got your back, girl!


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Lauren Pawell: How to Convert Leads Into Business Through Email Marketing

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Have you started to build an email list for your business?

We all know email lists are important—but once you have one in the works, what do you actually do with it? How can you leverage the subscribers you have through opt-ins or lead magnets and convert them into actual business?

Enter Lauren Pawell, founder of Bixa Media. In this Office Talk episode, Lauren discusses how email marketing can quickly become your highest-netting channel, even more so than social media. Lauren shares some simple tips you can apply at any point in your business to boost your list and translate those leads into clients.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • How to use email marketing to convert leads into customers
  • How to leverage your opt-ins to build your email list
  • Some great ways to segment your email list for more targeted, impactful communications with current and potential clients
  • Which kinds of email marketing you should automate and when
  • Three simple steps to building an email list right now, even if you’re a total beginner

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RESOURCES WE TALKED ABOUT

SORRY, THE CHEAT SHEET FOR THIS EPISODE IS NO LONGER AVAILABLE

 

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Pin it to Win It: How to Use Pinterest to Get More Qualified Leads with Elle Drouin

What if I told you that you could get more potential clients and customers coming to your website to check out your services and products...with minimal effort?  

You’d be all ears, right?

Well, here’s one way: Use Pinterest effectively.

After hearing repeatedly that her clients and customers had found her on Pinterest even though she was spending way more time on Instagram, Elle Drouin, creator of Wonderfelle Media, realized the value of Pinterest and became very strategic about how to leverage the platform to grow her business. In this episode of the Office Talk podcast, Elle shares her best Pinterest tips to drive traffic and gain quality leads that translate into real business.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • How to get noticed on Pinterest and gain followers
  • All the essential elements of a pinnable pin and how to draw in leads with your Pinterest graphics
  • Elle’s favorite tools for scheduling and managing her Pinterest account and why
  • How to use group boards to build a community strategically on Pinterest
  • What the advantages of Pinterest are in comparison to Instagram or other social media platforms
  • What to track—and how often—to be able to tell if your efforts are working

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RESOURCES WE TALKED ABOUT

* Please note that this is an affiliate link which means that I may receive a commission if you make a purchase using this link. Note that I'm only an affiliate for products that I only recommend products that I believe in. 

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“The one thing I know for sure is if you want to spend less time working and more time living, do more of what works and less of what doesn’t.”

Amber Housley: How to Stand Out In Your Marketing

Wish you could pick the brain of a marketing magician who’s worn every hat imaginable? Amber Housley has so much wisdom to share with us from her vast experience, from her days selling personalized invitations on eBay (before Etsy was born) to a full-time career at a digital agency. She juggles family life with two kids and her current business as a marketing strategist for Lara Casey Media without missing a beat. Amber has seemingly seen and done it all, and she shares what she’s learned along the way in today’s podcast!

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WHAT YOU'LL LEARN IN THIS EPISODE

  • All about Amber’s experience and her business helping women entrepreneurs and bloggers develop stellar marketing plans
  • How to stand out in the thousands of marketing messages consumers face on a daily basis
  • When to flex your style and when it’s better to stay in your comfort zone
  • How to structure surveys and when to automate those surveys
  • How to analyze data efficiently (even if you’re not a data geek like Amber!)
  • How Amber stays motivated and grounded without compromising joy in her personal and family life
  • How business is like dating
  • A bit about Amber’s Blooming Business Kits, her online course library

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Heidi Thompson: How to Think About Marketing So It Actually Works For You and Your Business

Marketing make your head hurt? You wonder... Should I be on Instagram, Twitter, AND Facebook? Is Periscope "so yesterday" now that there's Facebook Live? And do I need a sales funnel? #allthethingsthatmakemyheadhurt

If you can relate, then you'll enjoy this conversation with Heidi Thompson of Evolve Your Wedding Business.  Whether you're in the wedding industry or not, listen to Heidi and I geek out over how we can more efficiently and effectively market our services and products.  We talk about it all: Facebook ads and opt-ins,  and even what we learned about selling and designing a memorable client experience from my recent dance lessons with my husband and her visits to the dentist. Seriously.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • How to be more intentional with your marketing to attract the types of clients you actually want to serve

  • How to get into your ideal customer's brain - and it's a lot easier than you think

  • How to market your business in a way that feels authentic to you and doesn't overwhelm you 

  • How to be more efficient about the types of platforms and tools you use to effectively market your services and products

  • Heidi's top tips for running Facebook ads

  • How to woo your clients

  • What Annette's recent experience taking dance lessons with her husband taught her about selling and designing a memorable client experience.

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RESOURCES WE TALKED ABOUT

Heidi and I are co-hosting a free webinar on December 15th, 2016. Click here to learn more and register.

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Megan Sette: The Power of Building a Business That Does Good

If you've ever wondered how you can use your business to create a positive effect within your company, your community or the world, then this episode is for you.

I'm talking to my good friend Megan Sette of M Collaborative and The Heart Series all about how we can design our businesses to create a social impact.  Taking a cue from companies who are innovating in this space, Megan shares her five pillars for developing a social mission in business. And no it doesn't involve having to solve world hunger. These are small steps you can apply to your business today.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Megan's 5 pillars for making a social impact with your business

  • Why Megan and Gail decided to start the Heart Series and what it’s all about

  • How she defines social impact - and why it doesn't mean you have to solve world hunger.

  • Some simple steps you can put in place today in your business to make a positive impact in the world 

  • What legal structure can help align profits with social mission

  • How she builds authentic relationships 

  • Why you should never discount anyone

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SAVE $200 ON YOUR TICKET FOR THE HEART SERIES

Intrigued by the Heart Series and want to attend? There are a limited number of tickets available for $200 off, exclusively to Office Talk listeners.  Current ticket price is $479 until October 31 2016,  which means you can snag a ticket for $279 until then. Use promo code OFFICETALK at checkout at www.TheHeartSeries.com

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Michelle Loretta of Sage Wedding Pros: Drawing Upon Past Experiences to Build Your Future Dream Business

In this episode, Michelle Loretta shares her own entrepreneurial journey - from being a CPA at a big accounting firm to running her own consulting firm, Sage Wedding Pros, dedicated to improving small businesses in the wedding and events industries.  Whether you’re in the events industry or not, Michelle draws from over 20 years of experience to share some valuable nuggets of wisdom to help take your business to the next level.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • How and why she left her big firm accounting job to build Sage Wedding Pros

  • Her best advice for business owners who want to take their business to the next level

  • Why you should “milk” your current  9 to 5 corporate job even if you have dreams of starting your own business

  • What you should do before you take an expert’s advice

  • How to go about creating your own live workshop/conference

  • Michelle’s advice on pitching to for speaking engagements

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SAVE $200 OFF THE BE SAGE CONFERENCE

Invest in education that gives you GROWTH. (the sun, sand, and tacos are just bonus)

Be Sage Conference is about deeper thinking to take your business to new places… all in a friendly collaborative (and sunny) environment. Learn about:

  • The Science of Happiness and How it Can Better Your Business
  • How to Become an Epic Expert and Gain New Opportunities
  • Ways That Your Online Communications are Missing the Mark
  • How to Get Out of the Wedding Box and Expand Your Business into Other     Events
  • How to Sell Digital and Physical Products Online
  • How to Surprise & Delight Clients and Prospects; The WOW Effect
  • How to Put Your Team First, Ahead of Clients & Profitability
  • How to Grow Your Business With Other People’s Money
  • What’s Next in Social Media? Positioning Your Business for Tomorrow’s Brides

The conference, presented by Sage Wedding Pros, will take place in Cabo San Lucas this November 14-17. Learn about the speakers, topics, and registration hereUse the code “ANNETTE” for $200 off your registration. Offer expires September 30, 2016.**

** Please note that this is an affiliate discount code which means that I will earn a commission if you purchase a ticket using this discount code. I only promote products and services I believe in and any commission received goes to help fund the production of this podcast..

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