Maghon Taylor: How She Made Her Handwriting Her Message

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If you’ve ever thought of turning your passion into your full-time job, then you’re going to love this episode with Maghon Taylor!   Maghon is the “she” behind All She Wrote Notes - the business she’s built around teaching her hand-lettering skills to other aspiring artists.  As you’ll hear, Maghon launched her business on her iPhone one night after work! Since then she’s grown her business to include fun products, as well as in-person (and soon to-be online) hand-lettering classes. 

If you’ve ever wanted to take your skills and your personality and turn them into a business that you love, then you’ll want to catch this episode!

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Why Maghon feels she was always destined to be an artist

  • How she got started with calligraphy

  • How she started her business - on her iPhone

  • The importance of knowing what you’re good at – and what you’re not

  • How Maghon injects personality into her business

  • What her business looks like behind-the-scenes and the shifts she’s made over the years as she’s taking on motherhood

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RESOURCES WE TALKED ABOUT

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SHARE THE ONE THING SHE KNOWS FOR SURE

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Bonnie Christine Forkner: How to Get Paid to be Creative by Licensing Your Artwork

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Have you ever wanted to get paid to be creative? In this episode of the Office Talk podcast, I’m chatting with Bonnie Christine Forkner -  an artist, a fabric designer and a teacher who has made a living creating her art and she’s sharing her story of how she got there with you!

You’ll hear Bonnie’s evolution about how she went from working in her mom’s fabric shop to making an amazing living licensing her products, teaching her secrets, and building a beautiful community of other designers who are interested in surface pattern design.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • How Bonnie got into such a unique career of surface pattern design and the moment she realized this was for her

  • What a signature style is and why it’s so important to have one in the design world

  • The role that patience has played in the building her career and her biggest piece of advice for someone launching an online brand

  • Where the opportunities are to monetize your work and what to consider when licensing your products

  • Why Bonnie shares her expertise so openly with others and how she views competition

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RESOURCES WE TALKED ABOUT

  • Get on the Waiting List for Bonnie’s Immersion Course

  • Join her Roost Tribe Membership

    *Visit Bonnie’s website and sign up for her email list to be notified of the upcoming Answer the Call live event taking place in New Orleans on October 4th, 2018

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What I Wish I Knew Before Starting My Wedding Planning Business with Leah Weinberg and Debbie Orwat

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In this episode, I’m shaking things up a bit and have not just one, but two guests!  Leah Weinberg, the founder of Color Pop Events is an event and wedding planner based in New York City and Debbie Orwat is a former planner and venue owner, and currently runs Planner’s Lounge - an online resource for wedding and event planners.

I asked them on to show to take a walk down memory lane with me about how they each got started and what obstacles they faced in doing so. As you’ll hear, both ladies have a wealth of knowledge to share.

Even if wedding and event planning  isn’t your niche, don’t dismiss this episode. You just might find a little nugget here that you can apply to your own business and industry!

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • The common misconceptions that new planners have about the industry

  • Ways you can build your clientele and consistently generate new leads

  • Tips and strategies around pricing your services so you’re not working for peanuts

  • What to consider when scaling your business and growing a team

  • What’s on the horizon for the wedding and event planning industry

CONNECT WITH THEM AT

Leah Weinberg of Color Pop Events

Debbie Orwat of Planner’s Lounge

RESOURCES WE TALKED ABOUT

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Alisha Johns: Building a Brand with Smart (and Colorful) Content

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In this episode I’m talking to one of my favorite people that I have come across since starting my business, Alisha Johns of Lish Creative. If you’ve ever checked out my website or the cover art for this podcast, most of those pictures have been taken by Alisha.

Lish Creative is a content agency for vibrant beauty and lifestyle brands, and since founding the company, Alisha has worked with some amazing brands including Benefit Cosmetics, Delta, Dunkin’ Donuts, and many more

If you’re a photographer and looking for advice on getting your business to the next level, or if you’re a business owner wanting to develop a vibrant and consistent brand identity, then you’ll enjoy this episode.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • How Alisha used Instagram to jumpstart her own career, and ways you can do the same to to get noticed

  • What she’s done to narrow down her niche and attract top-quality clients

  • What to consider when developing your own brand and it all starts with how you are positioning yourself

  • How Alisha found the right team members and the role it has played in building her business

  • What changes she sees on the horizon for social media and how she’s addressing gaps with her new product offerings

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

 

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

 

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Jill Stanton: Behind the Scenes of Screw the 9 to 5

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In this real girl-to-girl conversation, I’m speaking with Jill Stanton, one-half of the  Screw the 9 to 5 community - which helps new and existing entrepreneurs solve problems related to life and business through actionable insights and simple “how to’s.”

Jill is sharing what it’s taken them to get their business to where it is today and how she sees the online marketing space shifting. She reveals what it’s  been like being a new mother and how it has affected their life and business. I think you’re really going to appreciate how honest and forthcoming Jill is in this episode. So, grab yourself a coffee, sit back,  and enjoy this episode.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • The mistakes they made with the first course they launched and how they used this experience to turn the business around

  • How Jill learned the power of community and the role it plays in their business today

  • Her biggest pet peeves and the biggest shifts she’s seeing in online marketing

  • How to be vulnerable with your community while still being able to lead them

  • The biggest fear Jill had before her son was born and the steps they’ve taken to get the business “baby ready”

  • What it’s like working with her husband and the 3 things she says makes it all work

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

 

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How to Start and Operate a Venue Business with Lindsay Lucas

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In this episode, I’m joined by Lindsay Lucas of Lean on Me Consultants for a bit of a niche topic, but it’s a trend I’m seeing in the events industry - starting and operating a venue business.

Lindsay consults with folks to help build strong foundation for their venue businesses and teaches them how to run their businesses efficiently, profitably and most importantly, sustainably.  She’s sharing some of that insight with us in this episode.

Even if opening an event venue is not a part of your future business plans, still give this episode a listen - there are helpful tips and valuable nuggets to benefit you!

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • Why starting an event venue is becoming a trend with event professionals
     
  • Common roadblocks tripping people up when starting a venue business
  • What venue owners are looking for when it comes to vendor relationships

  • An example of a clause that’s left out of many venue contracts

  • The most important investment venue owners should make

CONNECT WITH HER AT

 

Follow me on Instagram!

One Woman Shop

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What is a patent and do I need one? (with Karima Gulick)

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Do you have the next blockbuster idea?

Are you itching to get your products in front of the likes of Mr. Wonderful and Mark Cuban on Shark Tank?

Well, I can’t tell you how to get on the show, but I can tell you that if you have a product, invention, method, or something that you think is a pretty unique idea and you pitch it to the sharks - they almost always ask if the contestant has applied for a patent.

The topic of patents can be super confusing so in this episode I’m chatting all about it with patent attorney, Karima Gulick.

After listening you’ll have a much clearer idea about what patents are, who needs to be considering them, what the patent filing process looks like and much more.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What are the different types of patents and whether you should consider applying for one

  • When is the right time to look at pursuing a patent

  • What questions to ask a patent lawyer and how to prepare for this initial consultation
  • What you need to consider in terms of the timeline to get a patent approved (it’s much longer than you may think)!

  • What can be done if you find someone is copying your product or process after you have filed for the patent, but before it’s approved

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Chit-Chat with Annette & Kinsey - February Round Up

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In this week’s episode, we’re shaking things up a little bit! It’s a new flavor of episodes that I’m bringing you and it’s with my friend and fellow podcast host, Kinsey Roberts.

If you don’t know Kinsey, she’s the wonderfully charming host of She Creates Business, A Podcast for Wedding Pros. Over the last few years, we’ve developed a friendship and the last time we chatted we realized that we needed to share our conversations with you. We suspect that so many of you can relate to some of the struggles and revelations that both she and I have experienced during our time as business owners.

About once a month you can expect to hear these talks, which we’re calling Chit Chat with Annette and Kinsey. It’s totally casual and super chill – just two girlfriends chatting about business, life and everything in between.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • Who you really need to listen to as your business evolves
  • How to tell if what you’re doing might just be a “sophisticated form of procrastination”

  • You’re not a business owner without sales, and here’s how to reframe the sales process…
  • Why your shouldn’t be searching for a formula for building a business and what to do instead

  • What’s the real reason that many people aren’t completing online courses they purchase

  • Why creating seasons for yourself is such a great strategy for accomplishing what you want to do

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

NUGGETS FROM THIS EPISODE

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Katie Doherty and Phil Van Nostrand: Diversifying Their Revenue Streams to Live Their Best Life

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On today’s episode I’m speaking with Katie Doherty and Phil Van Nostrand of La Rousse Shoppe, a company that sells beautiful glass photo boxes. You’re going to hear how the two of them took their background as long-time photographers to develop a business that, in about two years, is generating over $200,000 in sales annually. All of this while taking up very little of their time. In fact, you’ll be surprised to hear how many hours a week each of them are actively working on this business….

Whether or not you strive for similar results, our conversation will provide some valuable nuggets and insight on how to start designing a business and life on your terms.   


LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • How augmenting their service-based business with products created more financial freedom and flexibility in their lives

  • When to start outsourcing tasks, and a mindset reframe to help you do this

  • The business Katie and Phil are really in (hint: it’s not glass boxes)

  • What first steps you can take if you want to sell products, not just services

CONNECT WITH THEM AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING THEY KNOW FOR SURE

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Myrna Daramy: The ABCs of SEO

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In this week’s episode I’m talking to digital strategist and SEO expert Myrna Daramy, all about the ABCs of SEO.

Now you may have heard that Google is making changes (in fact, they’re making changes all the time), but there are some big ones coming to their algorithm as it relates to searchability and search results. I want to make sure that you have all of the information and the best tips on how to stay ahead of these changes. Cause who doesn’t love some free website traffic?


LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • SEO can be complicated, but hear why it’s so important to keep up with it

  • Why business owners need to be so aware of where they’re ranking on Google search results

  • How a growing number of mobile users will affect your online strategy now and into the future and how you can capitalize on developments such as voice search

  • What entrepreneurs tend to be missing when it comes to their website (and how to build the right foundation)

  • SEO isn’t just about your website! Myrna explains why…

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SHARE THE ONE THING SHE KNOWS FOR SURE

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Tonya Dalton: Designing a Productive and Fulfilling Life One Day at a Time

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If you’re a productivity nerd like me, then I think you’re really going to love this episode!

Tonya Dalton, the owner of Inkwell Press and I are geeking out over how we can better structure our days, our to-do lists, and our lives so that we’re reducing the overwhelm and upping the joy in our lives. Because who wouldn’t want that, right?


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • The reason why we shouldn’t strive for balance in our lives and what we should be seeking out instead

  • The first step for goal setting and how often we should be checking back in with our goals

  • Tonya’s 5-minute exercise that you can do at the end of each day which allows you to start the next one with a completely blank slate

  • Why to-do lists don’t work (and what to use instead)

  • A litmus test you can use to determine what things are really important and need your attention

  • How automation can be used to make your personal and professional life run like clockwork

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

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Michelle Loretta: How Get the Most Out of Attending Conferences

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If you’ve ever thought about attending a live event or conference, it can get quite overwhelming trying to decide amongst the many events taking place.

And given the costs involved for things like tickets, flights and hotels - not to mention the time away from work and family - it can be quite a financial investment.  So how can you ensure that you’re getting the best return on your hard-earned dollars when deciding which conference to attend?

In this episode, Michelle Loretta, the organizer of the Be Sage conference, and I are sharing our best tips on how you can go about deciding which conference to spend your hard earned dollars on. We’re talking about how to do your research, what you should be doing before, during and after the event, and even some savvy tricks on how you can start budgeting to attend that conference you’ve been eyeing.


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • How Be Sage came to be and the gaps it helps fill for creative entrepreneurs

  • What to consider when looking at the “buffet” of live events to choose from

  • Figuring out what your goals are for attending conferences

  • What to do before, during and after the conference to get the most out of your experience

  • Tricks for saving money on flights and hotels when heading to a conference

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

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Brady Hahn: How to Create Content that Creates Connection

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It’s been said that we all have a story, but do you know how to tell yours?

How could effectively telling your own story help you better connect with your audience? Your clients? Your customers?

Someone who knows all about the value of storytelling when building a brand and business is Brady Hahn, founder of Insight Collective and my guest for this week’s episode of the Office Talk podcast.  She helps entrepreneurs tap into their true leadership potential by focusing on bringing people together through storytelling.

This episode is jammed packed with information that you can use today in building your brand, including the specific steps to take when starting to think about how to present your own story.


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • Why you always need to be developing good content for your audience – and what history has taught us about good storytelling!

  • How to loop your content back to something that drives revenue back into your business

  • How to know what to focus on when it comes to developing content – which platforms to love and which to break up with!

  • Ways you can use what others are creating, both in your industry and outside of it, to help design and highlight your own message

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RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

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Katie Hunt: Why Hiring Is Not One Size Fits All

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There’s a saying that goes something like:  If you want to go fast, go alone. If you want to go far, go together…

As an entrepreneur growing your business, there will inevitably come a time when you’re going to need a little help. It can be tricky though as you try to decide what type of help to hire out.

In this episode of the Office Talk podcast, I’m talking to Katie Hunt, the founder of Tradeshow Bootcamp and the host of the Proof to Product podcast.  Katie helps entrepreneurs create product lines that they can take to wholesale and she has a wealth of experience when it comes to topics such as hiring and delegating tasks. Not only is she a successful entrepreneur, but she does it while being a mama to four young kids! Yes - you read that correctly!

In this episode you’ll hear some great tips on how to start getting the support you need to help you design a business and life on your terms!


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • A common misconception many entrepreneurs make about hiring, and how you can change your mindset to minimize the resulting overwhelm

  • Two specific questions you can ask today to determine if (and where) you need help in your business and personal life

  • How to answer the “I can’t afford to outsource” question – and the easy exercise you can do to figure out if you can.

  • Best practices and tips to learn the art of managing people (yes, it’s an art!)

  • Why hiring an expert to help your business is often the better option over hiring generalists

  • The very first place you should go when starting to look for someone to hire…

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Mel Abraham: Designing a Business + Life on Your Terms

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If you’re an entrepreneur, there’s a lot to know when it comes to everything you need to do to run a successful business. 

Lucky for you, our guest today has spent the last three decades figuring out how to build successful businesses, but more importantly, a business based on the values that are most important to you.

Mel Abraham helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. He has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of the #1 National Bestseller, The Entrepreneur’s Solution, Mel’s strategies have helped build thousands of businesses which have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

In this episode, Mel opens up about his journey in business and life (the good, the bad-- and why he once did a webinar with his shirt off!) and how the choices we make in our businesses impact our lives. 

LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • Why the concept of balance is flawed, and that having a work/life balance is really just a myth

  • The worst business model that exists (and a better way to think about our value)

  • What’s the difference between “conviction selling” and “convincing selling”, and the selling framework that Mel successfully uses in his own businesses

  • Unique (but simple!) ways that we can create connection with others when we’re not sitting face-to-face with them

  • How to deal with “Internet trolls”, be more vulnerable and ultimately connect more with your audience

CONNECT WITH HIM AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING HE KNOWS FOR SURE

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