Jill Stanton: Behind the Scenes of Screw the 9 to 5

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In this real girl-to-girl conversation, I’m speaking with Jill Stanton, one-half of the  Screw the 9 to 5 community - which helps new and existing entrepreneurs solve problems related to life and business through actionable insights and simple “how to’s.”

Jill is sharing what it’s taken them to get their business to where it is today and how she sees the online marketing space shifting. She reveals what it’s  been like being a new mother and how it has affected their life and business. I think you’re really going to appreciate how honest and forthcoming Jill is in this episode. So, grab yourself a coffee, sit back,  and enjoy this episode.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • The mistakes they made with the first course they launched and how they used this experience to turn the business around

  • How Jill learned the power of community and the role it plays in their business today

  • Her biggest pet peeves and the biggest shifts she’s seeing in online marketing

  • How to be vulnerable with your community while still being able to lead them

  • The biggest fear Jill had before her son was born and the steps they’ve taken to get the business “baby ready”

  • What it’s like working with her husband and the 3 things she says makes it all work

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GDPR for Your Small Business

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You may have been hearing the term “GDPR” a lot over the past few months and wondering what exactly is this talk all about? In this episode, my goal is to break down GDPR - to give you some basic background context to what this law is all about, why it’s important to understand, and what it means for your small business.  

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WHAT YOU'LL LEARN IN THIS EPISODE

  • What GDPR is and why it was put into place

  • Who are the “key actors” of this law - understanding who is the data subject, data controller and data processor

  • Who needs to comply with GDPR

  • A common misunderstanding about the GDPR that you need to be aware of

  • Why you should care about GDPR and what happens if you don’t comply

  • The ten step framework to help get you on the road to GDPR compliance

  • Who to talk to get more information about how GDPR applies to your business

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How to Start and Operate a Venue Business with Lindsay Lucas

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In this episode, I’m joined by Lindsay Lucas of Lean on Me Consultants for a bit of a niche topic, but it’s a trend I’m seeing in the events industry - starting and operating a venue business.

Lindsay consults with folks to help build strong foundation for their venue businesses and teaches them how to run their businesses efficiently, profitably and most importantly, sustainably.  She’s sharing some of that insight with us in this episode.

Even if opening an event venue is not a part of your future business plans, still give this episode a listen - there are helpful tips and valuable nuggets to benefit you!

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Why starting an event venue is becoming a trend with event professionals
     
  • Common roadblocks tripping people up when starting a venue business
  • What venue owners are looking for when it comes to vendor relationships

  • An example of a clause that’s left out of many venue contracts

  • The most important investment venue owners should make

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Spring Cleaning Your Life and Business: 3 Questions to Help Get Rid of the Clutter and Make Room for Magic

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In this week’s episode, I’m talking about two of my favorite things: spring cleaning and your business. As we approach the spring season, that usually brings on an urge to do some spring cleaning around the house.  But we can take that same approach and spring clean our business too! I’m sharing the three questions that you can ask yourself to free up space in your life and business in order to invite the magic to happen.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • How your physical environment has a direct impact on the other areas of your life
     
  • What to do if something is no longer serving you...
     
  • If you take good care of your things, they will do this for you…
  • What happens when you focus your time and energy on just a few key things

  • Why you need an empty shelf.

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Legal Quickie: What you need to know before you hire your first employee with Jennifer Wiegley

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I’m really excited about today’s Office Talk interview because we’re diving into a topic that I get so many questions about! I’m joined by fellow lawyer, Jenny Wiegley of the Maier Law Group as we walk through what you need to do when you’re ready to hire your very first employee.

Based here in California, Jenny has specialized in employment law for her entire career, and in this episode she’s sharing her checklist of what to you need to know when you’re ready to hire.

As you’ll hear us mention many times in the interview, the laws around employment issues can be confusing and sometimes it can feel like you’re navigating a maze, but it really doesn’t have to be that way.

 

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WHAT YOU'LL LEARN IN THIS EPISODE

  • What you need to know if you hire employees who work in a different state than where your business is located;

  • Special considerations for businesses without a physical location

  • How different laws will impact your business as it grows and the “magic number” of employees where obligations are triggered

  • The difference between exempt and non-exempt workers (and why this matters)

  • Why the best practice is to avoid mistakes from the start when it comes to following federal and state legislation

  • One of the biggest weaknesses that Jenny is seeing from many employers

  • And more…

YOUR TEAM TOOLKIT

Are you thinking about hiring this year and a little terrified about the whole process? We've got you covered! Get the Your Team Toolkit Bundle for a $100 off (Available Through January 31st, 2018)

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Katie Doherty and Phil Van Nostrand: Diversifying Their Revenue Streams to Live Their Best Life

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On today’s episode I’m speaking with Katie Doherty and Phil Van Nostrand of La Rousse Shoppe, a company that sells beautiful glass photo boxes. You’re going to hear how the two of them took their background as long-time photographers to develop a business that, in about two years, is generating over $200,000 in sales annually. All of this while taking up very little of their time. In fact, you’ll be surprised to hear how many hours a week each of them are actively working on this business….

Whether or not you strive for similar results, our conversation will provide some valuable nuggets and insight on how to start designing a business and life on your terms.   


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WHAT YOU'LL LEARN IN THIS EPISODE

  • How augmenting their service-based business with products created more financial freedom and flexibility in their lives

  • When to start outsourcing tasks, and a mindset reframe to help you do this

  • The business Katie and Phil are really in (hint: it’s not glass boxes)

  • What first steps you can take if you want to sell products, not just services

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Tonya Dalton: Designing a Productive and Fulfilling Life One Day at a Time

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If you’re a productivity nerd like me, then I think you’re really going to love this episode!

Tonya Dalton, the owner of Inkwell Press and I are geeking out over how we can better structure our days, our to-do lists, and our lives so that we’re reducing the overwhelm and upping the joy in our lives. Because who wouldn’t want that, right?


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WHAT YOU'LL LEARN IN THIS EPISODE

  • The reason why we shouldn’t strive for balance in our lives and what we should be seeking out instead

  • The first step for goal setting and how often we should be checking back in with our goals

  • Tonya’s 5-minute exercise that you can do at the end of each day which allows you to start the next one with a completely blank slate

  • Why to-do lists don’t work (and what to use instead)

  • A litmus test you can use to determine what things are really important and need your attention

  • How automation can be used to make your personal and professional life run like clockwork

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Michelle Loretta: How Get the Most Out of Attending Conferences

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If you’ve ever thought about attending a live event or conference, it can get quite overwhelming trying to decide amongst the many events taking place.

And given the costs involved for things like tickets, flights and hotels - not to mention the time away from work and family - it can be quite a financial investment.  So how can you ensure that you’re getting the best return on your hard-earned dollars when deciding which conference to attend?

In this episode, Michelle Loretta, the organizer of the Be Sage conference, and I are sharing our best tips on how you can go about deciding which conference to spend your hard earned dollars on. We’re talking about how to do your research, what you should be doing before, during and after the event, and even some savvy tricks on how you can start budgeting to attend that conference you’ve been eyeing.


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WHAT YOU'LL LEARN IN THIS EPISODE

  • How Be Sage came to be and the gaps it helps fill for creative entrepreneurs

  • What to consider when looking at the “buffet” of live events to choose from

  • Figuring out what your goals are for attending conferences

  • What to do before, during and after the conference to get the most out of your experience

  • Tricks for saving money on flights and hotels when heading to a conference

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Brady Hahn: How to Create Content that Creates Connection

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It’s been said that we all have a story, but do you know how to tell yours?

How could effectively telling your own story help you better connect with your audience? Your clients? Your customers?

Someone who knows all about the value of storytelling when building a brand and business is Brady Hahn, founder of Insight Collective and my guest for this week’s episode of the Office Talk podcast.  She helps entrepreneurs tap into their true leadership potential by focusing on bringing people together through storytelling.

This episode is jammed packed with information that you can use today in building your brand, including the specific steps to take when starting to think about how to present your own story.


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • Why you always need to be developing good content for your audience – and what history has taught us about good storytelling!

  • How to loop your content back to something that drives revenue back into your business

  • How to know what to focus on when it comes to developing content – which platforms to love and which to break up with!

  • Ways you can use what others are creating, both in your industry and outside of it, to help design and highlight your own message

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Katie Hunt: Why Hiring Is Not One Size Fits All

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There’s a saying that goes something like:  If you want to go fast, go alone. If you want to go far, go together…

As an entrepreneur growing your business, there will inevitably come a time when you’re going to need a little help. It can be tricky though as you try to decide what type of help to hire out.

In this episode of the Office Talk podcast, I’m talking to Katie Hunt, the founder of Tradeshow Bootcamp and the host of the Proof to Product podcast.  Katie helps entrepreneurs create product lines that they can take to wholesale and she has a wealth of experience when it comes to topics such as hiring and delegating tasks. Not only is she a successful entrepreneur, but she does it while being a mama to four young kids! Yes - you read that correctly!

In this episode you’ll hear some great tips on how to start getting the support you need to help you design a business and life on your terms!


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • A common misconception many entrepreneurs make about hiring, and how you can change your mindset to minimize the resulting overwhelm

  • Two specific questions you can ask today to determine if (and where) you need help in your business and personal life

  • How to answer the “I can’t afford to outsource” question – and the easy exercise you can do to figure out if you can.

  • Best practices and tips to learn the art of managing people (yes, it’s an art!)

  • Why hiring an expert to help your business is often the better option over hiring generalists

  • The very first place you should go when starting to look for someone to hire…

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Creating Multiple Revenue Streams with Eliana Baucicault

Do you constantly daydream of new business ideas?  You want to start a million projects, but you have a hard enough time getting to all those tasks already staring back at you on your to-list?

If anyone can give us insight on juggling multiple projects, it’s Eliana Baucicault of ellyB Events. In this episode of the Office Talk podcast, I’m chatting with Eliana about how she uses collaboration, delegation andthe knowledge of her strengths and shortcomings to grow her business and her team. Eliana not only runs a busy event planning firm, but she also has a high-end modern loft and she hosts The B Academy group coaching program for wedding planners. As if this wasn’t enough, Eliana recently published B Inspired: The Book and in a few months will be launching a magazine as well. Phew! Now that’s a lot.  

This episode is perfect for you if you want to learn how to create multiple revenue streams in your business and how to manage to get it all done too!

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WHAT YOU'LL LEARN IN THIS EPISODE

  • How to add more revenue streams to your business (without hurting it)

  • The real reason you need to know your own brand inside-out

  • How to hire and why it takes more than looking at the person’s services page on his or her website

  • Why social media is a downfall for many entrepreneurs, especially newer ones

  • Looking to write a book? Hear why approaching a traditional publisher might not be the way to go

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5 Things You Should Know Before Launching an Affiliate Program

If you operate a business with any types of programs, products, courses and other offerings, you may have considered running some sort of affiliate program to recruit others to help share the news. But before you starting recruiting affiliates,  there are a few things to consider before paying referrals to affiliates in exchange for sales those people bring you. In this episode of the Office Talk podcast, I’ll walk you through a few of the best practices to consider when implementing an affiliate program for your business.

 

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WHAT YOU'LL LEARN IN THIS EPISODE

  • How screening potential affiliates to ensure a good fit will minimize issues going forward
  • Some of the main terms that should be outlined in an affiliate agreement, including compensation structure and affiliate duties
  • Don’t forget the FTC! Here’s what you need to know about the text, video and audio affiliates have to use when promoting your products
  • Systems you can use to both educate affiliate and to monitor their ongoing compliance to your terms

 

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How to Monetize Your Content with Bruno Bornsztein of Curbly

If you’re a blogger, or content creator in the online space, at some point you’ve probably thought about how to monetize your content. You might be thinking of getting sponsors or finding advertisers to get those Benjamins rolling in while while you focus on creating epic blog posts and content.

Or maybe you’ve wondered:

“Should I focus on building a large following?”

“Or forget the numbers and make reader engagement my number one priority?”

“When is the right time to approach a sponsor?”

In this episode, my guest is going to help us answer some of these questions!    Bruno Bornsztein is the founder of Curbly, a website he created to explore the creative side of home decor and foster a community of people who love where they live.  Bruno started Curbly back in 2006, so he’s seen it all when it comes to online trends and specifically, where the world of sponsorship is headed.
  

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Bruno’s advice for someone just starting out, and why metrics like number of followers shouldn’t be the main focus

  • The formula used to calculate influence, and the different ways you can monetize your influence

  • Why the best time to pitch yourself to a brand really is now, regardless of where you’re at

  • How to develop authentic relationships (and why you’re absolutely going to need this)

  • Why you have to disclose your affiliate relationships, and the right way to let readers know about it

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Uplevel Your Brand and Website with Irene Hardy

Do you have total website shame?

Do you feel like your website or your brand is missing a little somethin’ somethin’?

Don’t worry, you’re not alone and today’s Office Talk podcast guest, - Irene Hardy, the owner and creative director of Magnoliahouse Creative -  is sharing some of her designer secrets to help you uplevel your brand.

In this episode, she reveals the crucial things that you need to think about when developing your brand identity. Developing a brand is more than just picking a logo. Ultimately, it’s how you make people feel.

I also asked Irene to put my website to the test and perform a live brand audit of my website.  (Yikes!) Tune in and learn from my mistakes as she points out areas where I’m doing things right and where I can improve.

Brands aren’t reserved for just large corporate companies. Even if you’re a solopreneur or a small shop, you’ve got a brand. So listen in on this episode to learn Irene’s best tips for how to create a brand that lasts.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • If you’re the star of your brand - how to distinguish your private life versus your brand persona online

  • Why you shouldn’t invest a lot of money upfront to brand a new business

  • Easy (and cheap) design tricks that can be implemented to make your site look more professional and grab the attention of a new visitor

  • Common website mistakes people make as she walks through a live brand audit of my website

  • The great debate - should you or shouldn’t you have a picture of yourself on your homepage

  • How to invite fun into your work (which is the reason why Irene started her own business in 2014)

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Legal Quickie: 5 Things You Need to Know Before You Use Customer Testimonials in Your Marketing

When you get a glowing review from a customer, don’t you just want to shout it from the rooftops? Of course you do! As a business owner, you may want to use such reviews and testimonials to help promote and market your products and services.  Maybe you’re putting those testimonials on your website, your sales page or sharing them on your social media.  

It’s no wonder that you’d want to use these testimonials in your marketing. According to one survey:

“[Online customer] reviews are very impactful. The vast majority of participants who have seen reviews claimed that that information did impact their buying decisions. This was true of both positive reviews (90%) as well as negative reviews (86%).”

Well - surprise, surprise - there are rules about the right way to use testimonials in your marketing. And in this episode of Office Talk, I’m breaking down what you need to know before you do!

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Nagina Abdullah: Recipe for Growing an Online Business (Even While Working Full-Time)

As you’ve and heard (or know from experience!) getting healthy and in shape can be a tough thing to do. How can someone go about doing this while juggling family, a full-time job and launching an online business at the same time? 
 
Our guest in this episode of the Office Talk podcast, knows all about the struggles that a working mother can face when it comes to balancing life, business, and her health. Nagina Abdullah joins us to share her own journey in a demanding role as a marketing consulting, which required frequent travel, and how she leveraged her own weightloss journey into an online business - MasalaBody.com. She’s now developed her brand to a point where she is able to impact the lives of hundreds of women by launching her signature training, Spice Yourself Skinny multiple times a year.
 
Nagina not only reveals how you can lose pounds and feel great while enjoying the process, but shares helpful tips about building a brand (as quickly as possible) so that you have an audience that’s ready to purchase your various offers. She also discusses the importance of investing in yourself, learning from your “failures” and focusing on the quality of your email list and getting the right people there. 

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WHAT YOU'LL LEARN IN THIS EPISODE

  • What benchmark you can use to determine if your idea is resonating with your audience

  • How you can  build your own side business by dedicating just 3 to 5 hours a week to it

  • Why it's so important to talk with your prospective clients, truly understand their problems and research before launching something

  • How spending money on business is really an investment that pays dividends down the road

  • What to do if your first attempt at selling something doesn't work

  • Best ways to become an expert in your field versus just paying for advertising

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Meghan Ely: How To Use PR to Grow Your Audience (and Your Business)

Want to get people talking about your business? Have you considered PR as part of your business strategy?

If you’re anything like me, trying to get some good PR can sound a bit overwhelming. We’re so busy doing #allthethings that we really can’t handle pitching our story to media outlets on top of all the marketing we’re already doing to grow our audience. And even if we could find the time, who even knows where to start?

Meghan Ely does, thankfully. Meghan, owner of OFD Consulting, very generously shared her PR expertise with us in this episode of Office Talk. Meghan explains how PR can not only get you in front of the target audience, but provide you with valuable third party credibility as an expert in your field. No matter where you are in your business (and budget!), Meghan’s tips will show you how to get PR opportunities and how to make the most out of them to grow your audience and your business.
 

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WHAT YOU'LL LEARN IN THIS EPISODE

  • Is PR really going to be beneficial for your business?
  • What you can do yourself when you don’t have the budget for PR
  • Best practices for pitching your story to media outlets
  • At what point you should consider hiring a PR consultant
  • What some of the latest trends in PR are and how to be at the forefront of those trends
  • How to capture the ROI of your PR efforts (I know what you’re thinking, “Is this even possible?”)
  • How to ride the wave of your PR opportunities and get the most out of them

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Legal Quickie: 3 Easy Fixes to Double Check Before You Send or Sign a Contract

When was the last time you took a red pen to your contracts to spot formatting mistakes? Ummmmm….. probably never. Well, believe it or not, minor errors in formatting can make a BIG impact on the way your contracts are interpreted. In this Legal Quickie episode, I’m sharing three common formatting mistakes you’re probably making with your contracts. The good news is they are super easy to fix.

So grab a copy of your contract (or if you don’t have one, check out these templates offered on the website), get your red pen, and have a listen to this episode. 

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  • On June 28th, 2017, I’m co-hosting the Masterclass: Is Your Wedding Business Legally Protected? with the folks over at Aisle Planner.  During this hour-long presentation, we’ll cover the answers to some FAQs about your wedding or events-based business as well as answer YOUR questions. Save your seat by June 9th, to take advantage of the early bird price of $34. Full price tickets are $44. Save your spot at www.annettestepanian.com/masterclass
  • Ever wanted step-by-step instructions on how to get your business up and running - the legal way?  Well, your wish, is my command.  Get on the waiting list and be the first to learn when the doors to Your Legal BFF open - www.annettestepanian.com/wait

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Sarah Grear: How the Right Copy Can Get You Sales

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With all the different things we have to think of and the tasks we have to juggle as entrepreneurs, it’s easy to classify copy as “less important” or “low priority.” Why are the words you use on your website, in your emails, and on your social media so important to your business?

In this episode of the Office Talk podcast, copywriter Sarah Grear shares explains how your copy can translate to actual sales and affect your bottom line. If that doesn’t catch your interest, I don’t know what will! Sarah shares her top tips on how to tell your unique story in a way that builds your brand and engages your target audience in order to amplify your sales. Plus, she had some really great resources that I never knew existed but now am not sure how I ever lived without. If you’re struggling with writing your own copy or looking to hire a copywriter for your business, you’ll definitely want to listen to this podcast before you get started.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • Why the right copy can translate to more sales
  • The first thing you need to do before you start copywriting
  • How to become a better storyteller and better relate to your audience
  • How to write subject lines that make your audience open emails and take action
  • The first piece of copy you should create for a new service
  • What to expect when you hire a copywriter and how to prepare for the work process
  • How new business owners can create a copywriting strategy without getting totally overwhelmed

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Legal Quickie: How to Draft Contracts When Providing Multiple Services or Packages to Your Clients

Are you a Jack or Jill of all trades? 

Are you doing #allthethings and providing multiple services or packages to your clients? 

Are you confused about how you should address these various services or packages in your client contracts?

If the answer is “oh my dear, YES,” then, you’ll want to listen to this episode of Office Talk.  I’m answering these questions and more!

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