3 Business Investments for a More Profitable Year (That Don’t Break the Bank)

Not all business investments are created equal. In this episode, learn three business investments you can make for a more profitable year.

Bonnie Christine Forkner: How to Get Paid to be Creative by Licensing Your Artwork

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Have you ever wanted to get paid to be creative? In this episode of the Office Talk podcast, I’m chatting with Bonnie Christine Forkner -  an artist, a fabric designer and a teacher who has made a living creating her art and she’s sharing her story of how she got there with you!

You’ll hear Bonnie’s evolution about how she went from working in her mom’s fabric shop to making an amazing living licensing her products, teaching her secrets, and building a beautiful community of other designers who are interested in surface pattern design.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • How Bonnie got into such a unique career of surface pattern design and the moment she realized this was for her

  • What a signature style is and why it’s so important to have one in the design world

  • The role that patience has played in the building her career and her biggest piece of advice for someone launching an online brand

  • Where the opportunities are to monetize your work and what to consider when licensing your products

  • Why Bonnie shares her expertise so openly with others and how she views competition

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

  • Get on the Waiting List for Bonnie’s Immersion Course

  • Join her Roost Tribe Membership

    *Visit Bonnie’s website and sign up for her email list to be notified of the upcoming Answer the Call live event taking place in New Orleans on October 4th, 2018

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What I Wish I Knew Before Starting My Wedding Planning Business with Leah Weinberg and Debbie Orwat

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In this episode, I’m shaking things up a bit and have not just one, but two guests!  Leah Weinberg, the founder of Color Pop Events is an event and wedding planner based in New York City and Debbie Orwat is a former planner and venue owner, and currently runs Planner’s Lounge - an online resource for wedding and event planners.

I asked them on to show to take a walk down memory lane with me about how they each got started and what obstacles they faced in doing so. As you’ll hear, both ladies have a wealth of knowledge to share.

Even if wedding and event planning  isn’t your niche, don’t dismiss this episode. You just might find a little nugget here that you can apply to your own business and industry!

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • The common misconceptions that new planners have about the industry

  • Ways you can build your clientele and consistently generate new leads

  • Tips and strategies around pricing your services so you’re not working for peanuts

  • What to consider when scaling your business and growing a team

  • What’s on the horizon for the wedding and event planning industry

CONNECT WITH THEM AT

Leah Weinberg of Color Pop Events

Debbie Orwat of Planner’s Lounge

RESOURCES WE TALKED ABOUT

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Jill Stanton: Behind the Scenes of Screw the 9 to 5

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In this real girl-to-girl conversation, I’m speaking with Jill Stanton, one-half of the  Screw the 9 to 5 community - which helps new and existing entrepreneurs solve problems related to life and business through actionable insights and simple “how to’s.”

Jill is sharing what it’s taken them to get their business to where it is today and how she sees the online marketing space shifting. She reveals what it’s  been like being a new mother and how it has affected their life and business. I think you’re really going to appreciate how honest and forthcoming Jill is in this episode. So, grab yourself a coffee, sit back,  and enjoy this episode.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • The mistakes they made with the first course they launched and how they used this experience to turn the business around

  • How Jill learned the power of community and the role it plays in their business today

  • Her biggest pet peeves and the biggest shifts she’s seeing in online marketing

  • How to be vulnerable with your community while still being able to lead them

  • The biggest fear Jill had before her son was born and the steps they’ve taken to get the business “baby ready”

  • What it’s like working with her husband and the 3 things she says makes it all work

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

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SHARE THE ONE THING SHE KNOWS FOR SURE

 

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GDPR for Your Small Business

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You may have been hearing the term “GDPR” a lot over the past few months and wondering what exactly is this talk all about? In this episode, my goal is to break down GDPR - to give you some basic background context to what this law is all about, why it’s important to understand, and what it means for your small business.  

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What GDPR is and why it was put into place

  • Who are the “key actors” of this law - understanding who is the data subject, data controller and data processor

  • Who needs to comply with GDPR

  • A common misunderstanding about the GDPR that you need to be aware of

  • Why you should care about GDPR and what happens if you don’t comply

  • The ten step framework to help get you on the road to GDPR compliance

  • Who to talk to get more information about how GDPR applies to your business

IN NEED OF GDPR COMPLIANT TERMS OF SERVICE AND PRIVACY POLICY?

 

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How to Start and Operate a Venue Business with Lindsay Lucas

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In this episode, I’m joined by Lindsay Lucas of Lean on Me Consultants for a bit of a niche topic, but it’s a trend I’m seeing in the events industry - starting and operating a venue business.

Lindsay consults with folks to help build strong foundation for their venue businesses and teaches them how to run their businesses efficiently, profitably and most importantly, sustainably.  She’s sharing some of that insight with us in this episode.

Even if opening an event venue is not a part of your future business plans, still give this episode a listen - there are helpful tips and valuable nuggets to benefit you!

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • Why starting an event venue is becoming a trend with event professionals
     
  • Common roadblocks tripping people up when starting a venue business
  • What venue owners are looking for when it comes to vendor relationships

  • An example of a clause that’s left out of many venue contracts

  • The most important investment venue owners should make

CONNECT WITH HER AT

 

Follow me on Instagram!

One Woman Shop

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Spring Cleaning Your Life and Business: 3 Questions to Help Get Rid of the Clutter and Make Room for Magic

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In this week’s episode, I’m talking about two of my favorite things: spring cleaning and your business. As we approach the spring season, that usually brings on an urge to do some spring cleaning around the house.  But we can take that same approach and spring clean our business too! I’m sharing the three questions that you can ask yourself to free up space in your life and business in order to invite the magic to happen.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • How your physical environment has a direct impact on the other areas of your life
     
  • What to do if something is no longer serving you...
     
  • If you take good care of your things, they will do this for you…
  • What happens when you focus your time and energy on just a few key things

  • Why you need an empty shelf.

RESOURCES WE TALKED ABOUT

Contract Templates For Your Business

Connect with me on Instagram!

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Legal Quickie: What you need to know before you hire your first employee with Jennifer Wiegley

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I’m really excited about today’s Office Talk interview because we’re diving into a topic that I get so many questions about! I’m joined by fellow lawyer, Jenny Wiegley of the Maier Law Group as we walk through what you need to do when you’re ready to hire your very first employee.

Based here in California, Jenny has specialized in employment law for her entire career, and in this episode she’s sharing her checklist of what to you need to know when you’re ready to hire.

As you’ll hear us mention many times in the interview, the laws around employment issues can be confusing and sometimes it can feel like you’re navigating a maze, but it really doesn’t have to be that way.

 

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What you need to know if you hire employees who work in a different state than where your business is located;

  • Special considerations for businesses without a physical location

  • How different laws will impact your business as it grows and the “magic number” of employees where obligations are triggered

  • The difference between exempt and non-exempt workers (and why this matters)

  • Why the best practice is to avoid mistakes from the start when it comes to following federal and state legislation

  • One of the biggest weaknesses that Jenny is seeing from many employers

  • And more…

YOUR TEAM TOOLKIT

Are you thinking about hiring this year and a little terrified about the whole process? We've got you covered! Get the Your Team Toolkit Bundle for a $100 off (Available Through January 31st, 2018)

RESOURCES WE TALKED ABOUT

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Katie Doherty and Phil Van Nostrand: Diversifying Their Revenue Streams to Live Their Best Life

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On today’s episode I’m speaking with Katie Doherty and Phil Van Nostrand of La Rousse Shoppe, a company that sells beautiful glass photo boxes. You’re going to hear how the two of them took their background as long-time photographers to develop a business that, in about two years, is generating over $200,000 in sales annually. All of this while taking up very little of their time. In fact, you’ll be surprised to hear how many hours a week each of them are actively working on this business….

Whether or not you strive for similar results, our conversation will provide some valuable nuggets and insight on how to start designing a business and life on your terms.   


LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • How augmenting their service-based business with products created more financial freedom and flexibility in their lives

  • When to start outsourcing tasks, and a mindset reframe to help you do this

  • The business Katie and Phil are really in (hint: it’s not glass boxes)

  • What first steps you can take if you want to sell products, not just services

CONNECT WITH THEM AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING THEY KNOW FOR SURE

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Tonya Dalton: Designing a Productive and Fulfilling Life One Day at a Time

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If you’re a productivity nerd like me, then I think you’re really going to love this episode!

Tonya Dalton, the owner of Inkwell Press and I are geeking out over how we can better structure our days, our to-do lists, and our lives so that we’re reducing the overwhelm and upping the joy in our lives. Because who wouldn’t want that, right?


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • The reason why we shouldn’t strive for balance in our lives and what we should be seeking out instead

  • The first step for goal setting and how often we should be checking back in with our goals

  • Tonya’s 5-minute exercise that you can do at the end of each day which allows you to start the next one with a completely blank slate

  • Why to-do lists don’t work (and what to use instead)

  • A litmus test you can use to determine what things are really important and need your attention

  • How automation can be used to make your personal and professional life run like clockwork

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

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Michelle Loretta: How Get the Most Out of Attending Conferences

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If you’ve ever thought about attending a live event or conference, it can get quite overwhelming trying to decide amongst the many events taking place.

And given the costs involved for things like tickets, flights and hotels - not to mention the time away from work and family - it can be quite a financial investment.  So how can you ensure that you’re getting the best return on your hard-earned dollars when deciding which conference to attend?

In this episode, Michelle Loretta, the organizer of the Be Sage conference, and I are sharing our best tips on how you can go about deciding which conference to spend your hard earned dollars on. We’re talking about how to do your research, what you should be doing before, during and after the event, and even some savvy tricks on how you can start budgeting to attend that conference you’ve been eyeing.


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • How Be Sage came to be and the gaps it helps fill for creative entrepreneurs

  • What to consider when looking at the “buffet” of live events to choose from

  • Figuring out what your goals are for attending conferences

  • What to do before, during and after the conference to get the most out of your experience

  • Tricks for saving money on flights and hotels when heading to a conference

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

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Brady Hahn: How to Create Content that Creates Connection

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It’s been said that we all have a story, but do you know how to tell yours?

How could effectively telling your own story help you better connect with your audience? Your clients? Your customers?

Someone who knows all about the value of storytelling when building a brand and business is Brady Hahn, founder of Insight Collective and my guest for this week’s episode of the Office Talk podcast.  She helps entrepreneurs tap into their true leadership potential by focusing on bringing people together through storytelling.

This episode is jammed packed with information that you can use today in building your brand, including the specific steps to take when starting to think about how to present your own story.


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • Why you always need to be developing good content for your audience – and what history has taught us about good storytelling!

  • How to loop your content back to something that drives revenue back into your business

  • How to know what to focus on when it comes to developing content – which platforms to love and which to break up with!

  • Ways you can use what others are creating, both in your industry and outside of it, to help design and highlight your own message

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

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Katie Hunt: Why Hiring Is Not One Size Fits All

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There’s a saying that goes something like:  If you want to go fast, go alone. If you want to go far, go together…

As an entrepreneur growing your business, there will inevitably come a time when you’re going to need a little help. It can be tricky though as you try to decide what type of help to hire out.

In this episode of the Office Talk podcast, I’m talking to Katie Hunt, the founder of Tradeshow Bootcamp and the host of the Proof to Product podcast.  Katie helps entrepreneurs create product lines that they can take to wholesale and she has a wealth of experience when it comes to topics such as hiring and delegating tasks. Not only is she a successful entrepreneur, but she does it while being a mama to four young kids! Yes - you read that correctly!

In this episode you’ll hear some great tips on how to start getting the support you need to help you design a business and life on your terms!


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • A common misconception many entrepreneurs make about hiring, and how you can change your mindset to minimize the resulting overwhelm

  • Two specific questions you can ask today to determine if (and where) you need help in your business and personal life

  • How to answer the “I can’t afford to outsource” question – and the easy exercise you can do to figure out if you can.

  • Best practices and tips to learn the art of managing people (yes, it’s an art!)

  • Why hiring an expert to help your business is often the better option over hiring generalists

  • The very first place you should go when starting to look for someone to hire…

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

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Creating Multiple Revenue Streams with Eliana Baucicault

Do you constantly daydream of new business ideas?  You want to start a million projects, but you have a hard enough time getting to all those tasks already staring back at you on your to-list?

If anyone can give us insight on juggling multiple projects, it’s Eliana Baucicault of ellyB Events. In this episode of the Office Talk podcast, I’m chatting with Eliana about how she uses collaboration, delegation andthe knowledge of her strengths and shortcomings to grow her business and her team. Eliana not only runs a busy event planning firm, but she also has a high-end modern loft and she hosts The B Academy group coaching program for wedding planners. As if this wasn’t enough, Eliana recently published B Inspired: The Book and in a few months will be launching a magazine as well. Phew! Now that’s a lot.  

This episode is perfect for you if you want to learn how to create multiple revenue streams in your business and how to manage to get it all done too!

LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • How to add more revenue streams to your business (without hurting it)

  • The real reason you need to know your own brand inside-out

  • How to hire and why it takes more than looking at the person’s services page on his or her website

  • Why social media is a downfall for many entrepreneurs, especially newer ones

  • Looking to write a book? Hear why approaching a traditional publisher might not be the way to go

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

5 Things You Should Know Before Launching an Affiliate Program

If you operate a business with any types of programs, products, courses and other offerings, you may have considered running some sort of affiliate program to recruit others to help share the news. But before you starting recruiting affiliates,  there are a few things to consider before paying referrals to affiliates in exchange for sales those people bring you. In this episode of the Office Talk podcast, I’ll walk you through a few of the best practices to consider when implementing an affiliate program for your business.

 

LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • How screening potential affiliates to ensure a good fit will minimize issues going forward

  • Some of the main terms that should be outlined in an affiliate agreement, including compensation structure and affiliate duties

  • Don’t forget the FTC! Here’s what you need to know about the text, video and audio affiliates have to use when promoting your products

  • Systems you can use to both educate affiliate and to monitor their ongoing compliance to your terms

 

RESOURCES WE TALKED ABOUT

REMEMBER...

How to Monetize Your Content with Bruno Bornsztein of Curbly

If you’re a blogger, or content creator in the online space, at some point you’ve probably thought about how to monetize your content. You might be thinking of getting sponsors or finding advertisers to get those Benjamins rolling in while while you focus on creating epic blog posts and content.

Or maybe you’ve wondered:

“Should I focus on building a large following?”

“Or forget the numbers and make reader engagement my number one priority?”

“When is the right time to approach a sponsor?”

In this episode, my guest is going to help us answer some of these questions!    Bruno Bornsztein is the founder of Curbly, a website he created to explore the creative side of home decor and foster a community of people who love where they live.  Bruno started Curbly back in 2006, so he’s seen it all when it comes to online trends and specifically, where the world of sponsorship is headed.
  

LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • Bruno’s advice for someone just starting out, and why metrics like number of followers shouldn’t be the main focus

  • The formula used to calculate influence, and the different ways you can monetize your influence

  • Why the best time to pitch yourself to a brand really is now, regardless of where you’re at

  • How to develop authentic relationships (and why you’re absolutely going to need this)

  • Why you have to disclose your affiliate relationships, and the right way to let readers know about it

CONNECT WITH HIM AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING HE KNOWS FOR SURE

Uplevel Your Brand and Website with Irene Hardy

Do you have total website shame?

Do you feel like your website or your brand is missing a little somethin’ somethin’?

Don’t worry, you’re not alone and today’s Office Talk podcast guest, - Irene Hardy, the owner and creative director of Magnoliahouse Creative -  is sharing some of her designer secrets to help you uplevel your brand.

In this episode, she reveals the crucial things that you need to think about when developing your brand identity. Developing a brand is more than just picking a logo. Ultimately, it’s how you make people feel.

I also asked Irene to put my website to the test and perform a live brand audit of my website.  (Yikes!) Tune in and learn from my mistakes as she points out areas where I’m doing things right and where I can improve.

Brands aren’t reserved for just large corporate companies. Even if you’re a solopreneur or a small shop, you’ve got a brand. So listen in on this episode to learn Irene’s best tips for how to create a brand that lasts.

LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • If you’re the star of your brand - how to distinguish your private life versus your brand persona online

  • Why you shouldn’t invest a lot of money upfront to brand a new business

  • Easy (and cheap) design tricks that can be implemented to make your site look more professional and grab the attention of a new visitor

  • Common website mistakes people make as she walks through a live brand audit of my website

  • The great debate - should you or shouldn’t you have a picture of yourself on your homepage

  • How to invite fun into your work (which is the reason why Irene started her own business in 2014)

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

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SHARE THE ONE THING SHE KNOWS FOR SURE

Legal Quickie: 5 Things You Need to Know Before You Use Customer Testimonials in Your Marketing

When you get a glowing review from a customer, don’t you just want to shout it from the rooftops? Of course you do! As a business owner, you may want to use such reviews and testimonials to help promote and market your products and services.  Maybe you’re putting those testimonials on your website, your sales page or sharing them on your social media.  

It’s no wonder that you’d want to use these testimonials in your marketing. According to one survey:

“[Online customer] reviews are very impactful. The vast majority of participants who have seen reviews claimed that that information did impact their buying decisions. This was true of both positive reviews (90%) as well as negative reviews (86%).”

Well - surprise, surprise - there are rules about the right way to use testimonials in your marketing. And in this episode of Office Talk, I’m breaking down what you need to know before you do!

LISTEN TO THE EPISODE
 

RESOURCES WE TALKED ABOUT

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