Lauren Pawell: How to Convert Leads Into Business Through Email Marketing

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Have you started to build an email list for your business?

We all know email lists are important—but once you have one in the works, what do you actually do with it? How can you leverage the subscribers you have through opt-ins or lead magnets and convert them into actual business?

Enter Lauren Pawell, founder of Bixa Media. In this Office Talk episode, Lauren discusses how email marketing can quickly become your highest-netting channel, even more so than social media. Lauren shares some simple tips you can apply at any point in your business to boost your list and translate those leads into clients.

LISTEN TO THE EPISODE

WHAT YOU’LL LEARN IN THIS EPISODE

  • How to use email marketing to convert leads into customers

  • How to leverage your opt-ins to build your email list

  • Some great ways to segment your email list for more targeted, impactful communications with current and potential clients

  • Which kinds of email marketing you should automate and when

  • Three simple steps to building an email list right now, even if you’re a total beginner

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