Alisha Johns: Building a Brand with Smart (and Colorful) Content

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In this episode I’m talking to one of my favorite people that I have come across since starting my business, Alisha Johns of Lish Creative. If you’ve ever checked out my website or the cover art for this podcast, most of those pictures have been taken by Alisha.

Lish Creative is a content agency for vibrant beauty and lifestyle brands, and since founding the company, Alisha has worked with some amazing brands including Benefit Cosmetics, Delta, Dunkin’ Donuts, and many more

If you’re a photographer and looking for advice on getting your business to the next level, or if you’re a business owner wanting to develop a vibrant and consistent brand identity, then you’ll enjoy this episode.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • How Alisha used Instagram to jumpstart her own career, and ways you can do the same to to get noticed

  • What she’s done to narrow down her niche and attract top-quality clients

  • What to consider when developing your own brand and it all starts with how you are positioning yourself

  • How Alisha found the right team members and the role it has played in building her business

  • What changes she sees on the horizon for social media and how she’s addressing gaps with her new product offerings

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

LEGAL 360 LIVE IS NOW OPEN FOR ENROLLMENT

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SHARE THE ONE THING SHE KNOWS FOR SURE

 

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Jill Stanton: Behind the Scenes of Screw the 9 to 5

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In this real girl-to-girl conversation, I’m speaking with Jill Stanton, one-half of the  Screw the 9 to 5 community - which helps new and existing entrepreneurs solve problems related to life and business through actionable insights and simple “how to’s.”

Jill is sharing what it’s taken them to get their business to where it is today and how she sees the online marketing space shifting. She reveals what it’s  been like being a new mother and how it has affected their life and business. I think you’re really going to appreciate how honest and forthcoming Jill is in this episode. So, grab yourself a coffee, sit back,  and enjoy this episode.

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WHAT YOU'LL LEARN IN THIS EPISODE

  • The mistakes they made with the first course they launched and how they used this experience to turn the business around

  • How Jill learned the power of community and the role it plays in their business today

  • Her biggest pet peeves and the biggest shifts she’s seeing in online marketing

  • How to be vulnerable with your community while still being able to lead them

  • The biggest fear Jill had before her son was born and the steps they’ve taken to get the business “baby ready”

  • What it’s like working with her husband and the 3 things she says makes it all work

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

LEGAL 360 LIVE IS NOW OPEN FOR ENROLLMENT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

 

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GDPR for Your Small Business

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You may have been hearing the term “GDPR” a lot over the past few months and wondering what exactly is this talk all about? In this episode, my goal is to break down GDPR - to give you some basic background context to what this law is all about, why it’s important to understand, and what it means for your small business.  

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WHAT YOU'LL LEARN IN THIS EPISODE

  • What GDPR is and why it was put into place

  • Who are the “key actors” of this law - understanding who is the data subject, data controller and data processor

  • Who needs to comply with GDPR

  • A common misunderstanding about the GDPR that you need to be aware of

  • Why you should care about GDPR and what happens if you don’t comply

  • The ten step framework to help get you on the road to GDPR compliance

  • Who to talk to get more information about how GDPR applies to your business

IN NEED OF GDPR COMPLIANT TERMS OF SERVICE AND PRIVACY POLICY?

 

RESOURCES WE TALKED ABOUT

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How to Start and Operate a Venue Business with Lindsay Lucas

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In this episode, I’m joined by Lindsay Lucas of Lean on Me Consultants for a bit of a niche topic, but it’s a trend I’m seeing in the events industry - starting and operating a venue business.

Lindsay consults with folks to help build strong foundation for their venue businesses and teaches them how to run their businesses efficiently, profitably and most importantly, sustainably.  She’s sharing some of that insight with us in this episode.

Even if opening an event venue is not a part of your future business plans, still give this episode a listen - there are helpful tips and valuable nuggets to benefit you!

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • Why starting an event venue is becoming a trend with event professionals
     
  • Common roadblocks tripping people up when starting a venue business
  • What venue owners are looking for when it comes to vendor relationships

  • An example of a clause that’s left out of many venue contracts

  • The most important investment venue owners should make

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

Follow me on Instagram!

One Woman Shop

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Spring Cleaning Your Life and Business: 3 Questions to Help Get Rid of the Clutter and Make Room for Magic

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In this week’s episode, I’m talking about two of my favorite things: spring cleaning and your business. As we approach the spring season, that usually brings on an urge to do some spring cleaning around the house.  But we can take that same approach and spring clean our business too! I’m sharing the three questions that you can ask yourself to free up space in your life and business in order to invite the magic to happen.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • How your physical environment has a direct impact on the other areas of your life
     
  • What to do if something is no longer serving you...
     
  • If you take good care of your things, they will do this for you…
  • What happens when you focus your time and energy on just a few key things

  • Why you need an empty shelf.

RESOURCES WE TALKED ABOUT

Contract Templates For Your Business

Connect with me on Instagram!

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What is a patent and do I need one? (with Karima Gulick)

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Do you have the next blockbuster idea?

Are you itching to get your products in front of the likes of Mr. Wonderful and Mark Cuban on Shark Tank?

Well, I can’t tell you how to get on the show, but I can tell you that if you have a product, invention, method, or something that you think is a pretty unique idea and you pitch it to the sharks - they almost always ask if the contestant has applied for a patent.

The topic of patents can be super confusing so in this episode I’m chatting all about it with patent attorney, Karima Gulick.

After listening you’ll have a much clearer idea about what patents are, who needs to be considering them, what the patent filing process looks like and much more.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What are the different types of patents and whether you should consider applying for one

  • When is the right time to look at pursuing a patent

  • What questions to ask a patent lawyer and how to prepare for this initial consultation
  • What you need to consider in terms of the timeline to get a patent approved (it’s much longer than you may think)!

  • What can be done if you find someone is copying your product or process after you have filed for the patent, but before it’s approved

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

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Chit-Chat with Annette & Kinsey - February Round Up

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In this week’s episode, we’re shaking things up a little bit! It’s a new flavor of episodes that I’m bringing you and it’s with my friend and fellow podcast host, Kinsey Roberts.

If you don’t know Kinsey, she’s the wonderfully charming host of She Creates Business, A Podcast for Wedding Pros. Over the last few years, we’ve developed a friendship and the last time we chatted we realized that we needed to share our conversations with you. We suspect that so many of you can relate to some of the struggles and revelations that both she and I have experienced during our time as business owners.

About once a month you can expect to hear these talks, which we’re calling Chit Chat with Annette and Kinsey. It’s totally casual and super chill – just two girlfriends chatting about business, life and everything in between.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • Who you really need to listen to as your business evolves
  • How to tell if what you’re doing might just be a “sophisticated form of procrastination”

  • You’re not a business owner without sales, and here’s how to reframe the sales process…
  • Why your shouldn’t be searching for a formula for building a business and what to do instead

  • What’s the real reason that many people aren’t completing online courses they purchase

  • Why creating seasons for yourself is such a great strategy for accomplishing what you want to do

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

NUGGETS FROM THIS EPISODE

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Legal Quickie: The Most Common Questions from Photographers - Answered

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If you’ve been listening to the podcast over the last few weeks, you’ll have noticed that I’ve been answering the most common questions I get from professionals in a number of different industries. In this week’s episode, I’m sharing your FAQs from photographers.

Regardless of what industry you’re in, don’t skip over these episodes. They all include legal nuggets that you might find helpful with your business.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What copyrights are all about and what they really mean for your business
     
  • How to handle when a client asks you to transfer the copyright
     
  • What you should do if someone else is using your photography or creative content without your permission – and the questions to ask yourself if this happens
     
  • What you need to be thinking about when you enlist a “second shooter” to help you with your photoshoots

OTHER GOODNESS YOU DON’T WANT TO MISS

OTHER EPISODES TO CHECK OUT

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Legal Quickie: The Most Common Questions from Graphic, Web, and Print Designers - Answered

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In this week’s episode, we’re diving into the most common questions I get from designers. So if you’re a graphic designer, a web designer, a print designer -- you’re going to want to have a listen. And if you’re not, listen up anyway! There might be a nugget in there for you!

LISTEN TO THE EPISODE

QUESTIONS YOU'LL FIND ANSWERS TO IN THIS EPISODE

  • What terms are most important to cover in a monthly retainer service agreement for a client?

  • I’m designing a logo for a client. She wants me to use a specific font. Should we both buy the font license or just me?

  • My client has asked me to prepare a website and they need a website privacy policy and terms of service. Can I just use the one that comes included with the website platform?

  • I’m looking to partner up with other designers and developers. What do I need to know before I do?

RESOURCES WE TALKED ABOUT

OTHER GOODNESS YOU DON’T WANT TO MISS

REMEMBER...


Legal Quickie: The Most Common Questions from Event and Wedding Pros - Answered

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For today’s episode we’re going to dive into some of the most common questions I get from my wedding and event professionals.

Now, if you’re not an event or wedding industry pro - I don’t want you to skip this episode. Although I’m answering the frequently asked questions for this specific industry, keep an open mind! There could be a question I answer today or concern I address that could totally apply to what you do.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What to do if you’re client refuses to sign the contract and what you need to always consider in these situations

  • Where to find the answer when you need to terminate a contract – the right way

  • How to handle the “check is in the mail” scenario and one clause that will help eliminate this from happening

  • Looking to use an image for your portfolio? You’ll need to follow these steps first…

  • How you can draft a contract when providing multiple services or packages (without overwhelming yourself or your client)

RESOURCES WE TALKED ABOUT

SORRY, BUT THE CHEAT SHEET FOR THIS EPISODE IS NO LONGER AVAILABLE

 

OTHER GOODNESS YOU DON’T WANT TO MISS

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Legal Quickie: What you need to know before you hire your first employee with Jennifer Wiegley

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I’m really excited about today’s Office Talk interview because we’re diving into a topic that I get so many questions about! I’m joined by fellow lawyer, Jenny Wiegley of the Maier Law Group as we walk through what you need to do when you’re ready to hire your very first employee.

Based here in California, Jenny has specialized in employment law for her entire career, and in this episode she’s sharing her checklist of what to you need to know when you’re ready to hire.

As you’ll hear us mention many times in the interview, the laws around employment issues can be confusing and sometimes it can feel like you’re navigating a maze, but it really doesn’t have to be that way.

 

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What you need to know if you hire employees who work in a different state than where your business is located;

  • Special considerations for businesses without a physical location

  • How different laws will impact your business as it grows and the “magic number” of employees where obligations are triggered

  • The difference between exempt and non-exempt workers (and why this matters)

  • Why the best practice is to avoid mistakes from the start when it comes to following federal and state legislation

  • One of the biggest weaknesses that Jenny is seeing from many employers

  • And more…

YOUR TEAM TOOLKIT

Are you thinking about hiring this year and a little terrified about the whole process? We've got you covered! Get the Your Team Toolkit Bundle for a $100 off (Available Through January 31st, 2018)

RESOURCES WE TALKED ABOUT

REMEMBER...


What's Coming Your Way in 2018 + How to Handle Contract Revision Requests From Potential Clients

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HAPPY NEW YEAR!

To kick off the new year, in this brand new episode I’m sharing what’s coming your way in 2018 with this podcast, webinars, and events.

I’m also sharing my thoughts on how to handle when a potential client comes to you requesting changes to your contract.

I’m super pumped about this new year and I can’t wait to make this our best year yet - together!

LISTEN TO THE EPISODE

RESOURCES WE TALKED ABOUT

REMEMBER...

Katie Doherty and Phil Van Nostrand: Diversifying Their Revenue Streams to Live Their Best Life

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On today’s episode I’m speaking with Katie Doherty and Phil Van Nostrand of La Rousse Shoppe, a company that sells beautiful glass photo boxes. You’re going to hear how the two of them took their background as long-time photographers to develop a business that, in about two years, is generating over $200,000 in sales annually. All of this while taking up very little of their time. In fact, you’ll be surprised to hear how many hours a week each of them are actively working on this business….

Whether or not you strive for similar results, our conversation will provide some valuable nuggets and insight on how to start designing a business and life on your terms.   


LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • How augmenting their service-based business with products created more financial freedom and flexibility in their lives

  • When to start outsourcing tasks, and a mindset reframe to help you do this

  • The business Katie and Phil are really in (hint: it’s not glass boxes)

  • What first steps you can take if you want to sell products, not just services

CONNECT WITH THEM AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING THEY KNOW FOR SURE

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Myrna Daramy: The ABCs of SEO

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In this week’s episode I’m talking to digital strategist and SEO expert Myrna Daramy, all about the ABCs of SEO.

Now you may have heard that Google is making changes (in fact, they’re making changes all the time), but there are some big ones coming to their algorithm as it relates to searchability and search results. I want to make sure that you have all of the information and the best tips on how to stay ahead of these changes. Cause who doesn’t love some free website traffic?


LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • SEO can be complicated, but hear why it’s so important to keep up with it

  • Why business owners need to be so aware of where they’re ranking on Google search results

  • How a growing number of mobile users will affect your online strategy now and into the future and how you can capitalize on developments such as voice search

  • What entrepreneurs tend to be missing when it comes to their website (and how to build the right foundation)

  • SEO isn’t just about your website! Myrna explains why…

CONNECT WITH HER AT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

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Tonya Dalton: Designing a Productive and Fulfilling Life One Day at a Time

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If you’re a productivity nerd like me, then I think you’re really going to love this episode!

Tonya Dalton, the owner of Inkwell Press and I are geeking out over how we can better structure our days, our to-do lists, and our lives so that we’re reducing the overwhelm and upping the joy in our lives. Because who wouldn’t want that, right?


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • The reason why we shouldn’t strive for balance in our lives and what we should be seeking out instead

  • The first step for goal setting and how often we should be checking back in with our goals

  • Tonya’s 5-minute exercise that you can do at the end of each day which allows you to start the next one with a completely blank slate

  • Why to-do lists don’t work (and what to use instead)

  • A litmus test you can use to determine what things are really important and need your attention

  • How automation can be used to make your personal and professional life run like clockwork

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

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Michelle Loretta: How Get the Most Out of Attending Conferences

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If you’ve ever thought about attending a live event or conference, it can get quite overwhelming trying to decide amongst the many events taking place.

And given the costs involved for things like tickets, flights and hotels - not to mention the time away from work and family - it can be quite a financial investment.  So how can you ensure that you’re getting the best return on your hard-earned dollars when deciding which conference to attend?

In this episode, Michelle Loretta, the organizer of the Be Sage conference, and I are sharing our best tips on how you can go about deciding which conference to spend your hard earned dollars on. We’re talking about how to do your research, what you should be doing before, during and after the event, and even some savvy tricks on how you can start budgeting to attend that conference you’ve been eyeing.


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • How Be Sage came to be and the gaps it helps fill for creative entrepreneurs

  • What to consider when looking at the “buffet” of live events to choose from

  • Figuring out what your goals are for attending conferences

  • What to do before, during and after the conference to get the most out of your experience

  • Tricks for saving money on flights and hotels when heading to a conference

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

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Legal Quickie: What Your Contract Says About You

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As a business owner, we often spend a lot of time thinking about how to brand our businesses.

We think through the details of our website,

We fuss over our logos,

We take a million pictures before we get that perfect Instagram shot…

Yet one piece of brand collateral that often doesn’t get thought of that way - are your contracts.

(Yes, I said contracts.)

You see, beyond just having the right terms and conditions, there’s another element at play with your contract. One that can help you reach and book bigger and better clients.

And I’m sharing it in this episode of the Office Talk podcast.

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • What is “scope creep”

  • Why you need to know your intended audience before writing the contract

  • The reasons you need to start thinking about your contracts just like a piece of branding

  • How presentation acts as a key component of your contract

RESOURCES WE TALKED ABOUT

 

REMEMBER...


Brady Hahn: How to Create Content that Creates Connection

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It’s been said that we all have a story, but do you know how to tell yours?

How could effectively telling your own story help you better connect with your audience? Your clients? Your customers?

Someone who knows all about the value of storytelling when building a brand and business is Brady Hahn, founder of Insight Collective and my guest for this week’s episode of the Office Talk podcast.  She helps entrepreneurs tap into their true leadership potential by focusing on bringing people together through storytelling.

This episode is jammed packed with information that you can use today in building your brand, including the specific steps to take when starting to think about how to present your own story.


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • Why you always need to be developing good content for your audience – and what history has taught us about good storytelling!

  • How to loop your content back to something that drives revenue back into your business

  • How to know what to focus on when it comes to developing content – which platforms to love and which to break up with!

  • Ways you can use what others are creating, both in your industry and outside of it, to help design and highlight your own message

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

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Legal Quickie: Should My Client Proposals be Separate from My Client Contracts?

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When you get an inquiry from a potential client, you probably send over a proposal or quote that outlines the basic terms of your services. But when the customer accepts and wants to proceed, then what do you do? 

Are they supposed to sign the proposal?

A separate contract?

Or should the contract terms be part of the proposal?

In this episode, I’m sharing three different solutions for this often-asked question: Should my client proposals be separate from my client contracts?

LISTEN TO THE EPISODE

WHAT YOU'LL LEARN IN THIS EPISODE

  • The three different options you can adopt if you use proposals and quotes in your workflow.

  • The one critical thing to look out for if you send out proposals and contracts to your clients.

  • Helpful tools that you can start using today to make the process of sending proposals and quotes way easier for you - and your customers (hint: See “Resources” below!)

  • And much more!

RESOURCES WE TALKED ABOUT

REMEMBER...


Katie Hunt: Why Hiring Is Not One Size Fits All

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There’s a saying that goes something like:  If you want to go fast, go alone. If you want to go far, go together…

As an entrepreneur growing your business, there will inevitably come a time when you’re going to need a little help. It can be tricky though as you try to decide what type of help to hire out.

In this episode of the Office Talk podcast, I’m talking to Katie Hunt, the founder of Tradeshow Bootcamp and the host of the Proof to Product podcast.  Katie helps entrepreneurs create product lines that they can take to wholesale and she has a wealth of experience when it comes to topics such as hiring and delegating tasks. Not only is she a successful entrepreneur, but she does it while being a mama to four young kids! Yes - you read that correctly!

In this episode you’ll hear some great tips on how to start getting the support you need to help you design a business and life on your terms!


LISTEN TO THE EPISODE
 

WHAT YOU'LL LEARN IN THIS EPISODE

  • A common misconception many entrepreneurs make about hiring, and how you can change your mindset to minimize the resulting overwhelm

  • Two specific questions you can ask today to determine if (and where) you need help in your business and personal life

  • How to answer the “I can’t afford to outsource” question – and the easy exercise you can do to figure out if you can.

  • Best practices and tips to learn the art of managing people (yes, it’s an art!)

  • Why hiring an expert to help your business is often the better option over hiring generalists

  • The very first place you should go when starting to look for someone to hire…

CONNECT WITH HER AT

RESOURCES WE TALKED ABOUT

REMEMBER...

SHARE THE ONE THING SHE KNOWS FOR SURE

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